Ever heard the phrase “death by committee”?  

 

It’s a funny way to describe a serious problem that could be silently killing your towing business. 

 

Picture this: You gather a team of people you trust to design a logo.  

 

Simple, right?  

 

You’d think so. But soon, everyone’s got their own idea of what it should look like. 

 

One guy likes navy blue, another royal blue…and someone else insists on using ovals,  

 

Still, another thinks it should resemble the Starbucks logo. 

 

Well, six months later there’s no progress. 

 

Why?  

 

Because consensus isn’t leadership.  

 

When everybody’s in charge, nobody’s responsible.  

 

There’s no progress because each person wants recognition, approval, or to impress someone else.  

 

And while everyone’s busy playing politics, your business suffers. 

 

Here’s the hard truth:  

 

When you run your business by committee, you’re avoiding responsibility. 

 

Real leadership means gathering input. Then, making a firm decision—even if it’s uncomfortable. 

 

Especially when it comes to marketing.  

 

When you rely on employees, no matter how loyal they may be, or marketing companies that are generalists who dabble in a bunch of industries…you risk wasting your money on ads that do you no good. 

 

What you really need is specialized help. 

 

Someone whose only focus is marketing for towing companies. A person who knows exactly how to attract customers and eliminate wasteful spending. 

 

That’s where I come in.  

 

With targeted Google Ads and strategic SEO, my approach ensures your towing business shows up exactly where customers look, and nowhere they don’t. 

 

Ready to stop spinning your wheels and actually move forward? Let’s talk.  

 

Schedule an appointment today, and let’s put leadership back in your hands. 

 

 

Don Archer 

 

 

P.O. Box 104432 

Jefferson City, MO 65110