I want to tell you something. 

 

This goes back to 2020. 

 

When we got hit with the big C, questionable elections, Vakseens, and men in women’s sports, all within a span of 9 months. 

 

Well, I went a little overboard. 

 

Started doom-scrolling and stocking up on essentials. 

 

Prepping for a worst-case scenario type situation. 

 

I mean, the DOJ labeled you a terrorist if you questioned the official narratives. 

 

Ridiculous. What happened to free speech? 

 

During that time, I’d never seen our country and the world so out of their minds.  

 

Hence, the doom-scrolling. 

 

And, you know what? 

 

The folks on the other side offering up all that doom and gloom know that we’ll buy whatever they’re selling when the wolves are at the door.  

 

But I learned something more valuable than that. 

 

It’s that what’s broken can be fixed. 

 

And now the pendulum is swinging and correction is on the way. 

 

That being said, a lot of you are addicted to something far more sinister than doom scrolling.  

 

Motor club work. 

 

I know you know that reliance on motor clubs and not getting enough cash calls makes it nearly impossible to generate a profit.  

 

Which makes it impossible to attract and retain good employees. 

 

So why does this problem still plague many tow company owners when they know this already?  

 

Well, most towing companies don’t do any marketing and therefore are missing out on the gravy that abounds.  

 

Why? 

 

There are a number of reasons, including 

 

  • Owner’s been in business so long he feels like word of mouth is all that’s required.  Advertising would be like giving up. 

  • He’s dipped his toe into marketing for a brief period and because he saw little to no return in the short term, he believes there’s no value in it. 

  • Misplaced trust in fast talking sales guys who disappear once the deal is done and the ink is dry. 

  • Been jaded by generalists who don’t understand the nuances of towing company marketing.  

 

These and other tired, worn out fears about marketing is what’s caused many towing company owners to subsist rather than thrive. 

 

If you’re struggling to get enough high-paying calls to supplement your motor club calls, cover your costs, and pay your drivers, you’re not alone. 

 

There’s a lot of you out there. 

 

The key to getting more cash calls is improved visibility.  

 

If potential customers can’t find you WHEN they need a tow, they’ll call your competitors instead.  

 

Here’s what works: 

 

  • Google My Business Optimization 

 

Optimizing your Google Business Profile is one of the key factors for ranking higher in local search. The more visible your business is, the more calls you’ll get. 

 

I know you know this. 

 

The problem of course is getting your Google Business Profile to appear higher in the search results for more of the keywords people use when searching for towing. 

 

There’s also: Dialed-In Google Ad Campaigns – Invest in Google Ads that attract high-paying customers, not just lowballers. 

 

Reputation Management – More 5-star reviews = more trust = more calls.

The good news is, you don’t have to figure this out all by yourself. We’ve helped 100s towing companies just like yours increase their cash calls. 

 

Ready to see how it works? Schedule a free strategy call today and learn how to generate more cash calls starting this week. 

 

Don Archer 

 

P.O. Box 104432 

 

Jefferson City, MO 65110 

 

https://thetowacademy.com