Tow Company MarketingWorld Class MarketingBy A Towing Industry ExpertTow Company Marketing

Tow Company Marketing

Hi, my name is Don Archer, and I created The Tow Academy to help towing company owners grow their businesses. We are experts in the towing market. We know where towing customers are looking and what they’re looking for, and more importantly…we can help you make your business STAND OUT as the Go-To towing company in your market.

World Class Marketing 

By A Towing Industry Expert

Hi, my name is Don Archer, and I created The Tow Academy to help towing company owners grow their businesses. We are experts in the towing market. We know where towing customers are looking and what they’re looking for, and more importantly…we can help you make your business STAND OUT as the Go-To towing company in your market.

Do You Know Why Most Towing Companies Struggle?

Because They Don’t Use A Proven Marketing System.

Without a marketing system that’s…Targeted, Consistent, Measurable, and Produces results, you don’t own a business, you have a job.

And, if you’re NOT marketing because you think advertising is too expensive, consider this…

Henry Ford once said,
A man who stops advertising to save money is like a man who stops a clock to save time.

Why You Need A Marketing System

  1. A marketing system gives you a steady flow of new customers. With a steady flow of NEW customers, you have the ability to pick and choose and say NO to cheap or rude customers. It also allows you to avoid motor clubs and bad reviews.
  2. Advertising allows you to be in front of motorists – when they need you. These are people who are SEARCHING FOR HELP NOW. When you WOW these people, they will happily produce “Word of Mouth” referrals for your business.
  3. Without advertising, you’re dependent on the next call for your livelihood. But with continuous marketing, you can scale your business beyond just you and your efforts. This is what a real business looks like.

So, What’s It
Going To Be?

So, What’s It Going To Be?

Will you continue to struggle?

Or Will You Use A Proven System?

The Tow Academy Marketing Solution

Using Our proprietary marketing system, COMBINED with our boots-on-the-ground coaching program, we help you produce a cash call-generation engine for your business.

 So, if you have the discipline to follow our guidance, and are ready to position your business as the Go-To towing company in your market, schedule a call, and let’s get started.

Read What Our Clients Have To Say


“It’s unbelievable what The Tow Academy’s services have done for my businesses. Besides towing, I also operate a container moving business. And, what Don has done for that business has given it a “Booster-Shot” in the arm it needed. Thanks.”

Richard Bilafer, B & A Towing, San Francisco

Just want to say thanks again. Last month, you helped us generate $42,595.00 in cash calls, not to mention all the contacts we have capitalized on from the website you built. Before getting hooked up with The Tow Academy, we were only generating $10k per month, now, we regularly hit $200k monthly. Thanks.

Luis Chacon, Chacon Towing, San Antonio, Texas

“I just started my business, and thanks to The Tow Academy I’m already busy. Don is always available whenever I text or call. I would highly recommend their services to anyone who’s not operating in the same area as me. Don’t need the competition.”

Roberto Ochoa, The Towing Company LLC, Aurora, Colorado

We instantly noticed an increase of calls for tows… Don took time to listen to our needs and ideas and was able to take every detail we wanted and insert it into our new website. It is great to know he is also there to support us through our venture and continue to make changes to our site as our company grows.  Thank you Don!”

Karyn Leibowitz, Rockdale Towing, Reisterstown, Maryland
Tow Company Marketing

Tow Company Marketing For Your Business

A properly search engine optimized (SEO) website will increase your business’s visibility in your market. Meaning, you’ll be found when people search. When you want first page results for numerous keyphrase searches, call on The Tow Academy to get it done.

Implementing a properly optimized and precisely targeted Google Ad campaign will provide your business with as many cash calls as you can handle.  Of course, not all campaigns are created the same. And we often get the question should tow companies manage their own ads? Well due to the difficult nature of creating and managing an optimized ad campaign, we suggest you hire a professional. The towing companies we work with receive between 30 and 250 calls per week. Of course, their ad budgets and schedules vary. If you would like to speak with someone about managing your Google Ads, Click the blue “Schedule A Call” button on this page.

While some customers will contact you directly through Facebook or Instagram, our social media campaigns are not implemented for the purpose of providing your business with instant cash calls. Our social campaigns provide results in two ways. First, they positively impact your website’s SEO efforts through clicks to your website. Second, our social media campaigns increase Top of Mind Awareness (TOMA) in your market.  Ask us how.

If you’re still on the fence about the need for positive online reviews for your towing business, the first thing you need to know is that 72% of consumers trust online reviews just as much as they would trust a recommendation from someone they know. Besides that, Google loves reviews and tends to rank businesses with tons of positive reviews higher. We offer a service that helps you get satisfied customers to leave a review.

As the old saying goes, the only constant in life is change. What worked a few short years ago may not be as effective today. Placing your trust in outdated modes of marketing your business, like print Yellow Pages, does not make good business sense. What works now is a commitment to your business’s digital presence online through organic and pay-per-click marketing.

We are committed to your success. The internet is filled with thousands of companies who are eager to tell you a story and take your money. They cause confusion and distrust. But we’re here to help. We want you to you grow your business beyond dependence on motor clubs and other abusers. Schedule a call, and we’ll show you we can help you receive a consistent flow of cash calls.

The Tow Academy is dedicated to helping tow company owners rise above their current conditions. We started the Tow Academy to help decrease your reliance on motor clubs and other abusers. We only work with towing companies because if we were to delve into other industries, we stand the chance of losing our focus. This focus on tow company online marketing gives us the ability to continually address the challenges you have every day. And because of this, we believe we have the ability to provide a higher level of service and results to our customers.

The highest, best use of your marketing dollars should be invested in the creation and ongoing enhancement of your online presence. When a motorist needs your services, usually, they are experiencing some sort of emergency. So, when that time comes, you need to be where they are looking, On their phones. The Yellow Pages and other print advertising are no longer effective. Motor clubs are disloyal and pay lousy. And third-party dispatching companies and municipalities are sucking profit margins from non-consensual towing. All of this means that towing companies, in droves, are looking to cash calls to save the day.  The bottom line; if you’re not taking charge of your online presence and investing in the only place your customers are looking, you’re losing business.