Right off the bat, I want you to know that this isn’t going to be some boring, techy dissertation that’ll have you falling asleep in under two minutes.
No, I’m going to provide a macro-level understanding of what SEO is and why towing company owners need it.
Now that human beings rarely, if ever, consult the Yellow Pages for anything, for someone to find you when they need you, you need to be visible on the internet.
To do this organically, you need SEO.
SEO stands for Search Engine Optimization.
Google & Bing are search engines.
SEO then means optimizing your business’s online properties so that Google’s & Bing’s algorithms see you as a relevant option when someone is conducting a search.
The key word in that last sentence is “relevant.”
Relevant to what the person is searching for.
Relevant in terms of proximity (How close you are to their location.)
And relevant in terms of how fresh and new the information is.
You see, Google gives weight to recency.
That’s why I always stress that you should be consistent and persistent in getting reviews.
Of course, there are many other factors….
But, if you are…
Gathering 3 or 4 reviews every week for your Google Business Profile.
Posting 3 to 5 updates a week on your Google Business Profile.
Doing the same posting on your Facebook Business Page.
Adding Keyword-Rich, optimized content to your website monthly.
Ensuring the search engines know about this new content.
Have your business information 100% accurate across all the directory listings you’re in.
And you’re updating your directory listings monthly.
You’re on the right track…keep it up!
That is, assuming you don’t have a “no-index” tag on your website.
Oops, I did it…tech jargon.
A “no-index” tag on your website tells the search engines that you don’t want them to use your website in search results.
It’s like a dagger to the heart that kills all the work that’s been done to your domain.
Anyway, you may have noticed that I’ve been jumping back and forth talking about your Website, Google Business Profile, Facebook Page, and Directory Listings.
Because they are complementary.
Think of them as you might consider a local rock band.
Alone, each musician might sound okay, but when they get together and harmonize and support one another, they sound way better.
Your Website is the lead singer who always shows up on time and motivates everyone. Your Google Business Profile is the bass player, seemingly innocuous, but in reality, is the heart of the band. Your Facebook Page plays the drums and gets a little wild at times, while your Directory Listings are your backup singers…always available with a “Du-Wap” or two.
When optimized properly, they all work in unison to get more eyeballs on your business.
While there are quite a few technical issues I didn’t get into, (as promised) basically this is SEO in a nutshell.
If you need some help with your SEO and want me to take a look at what you’re doing and how it can be improved, or if you’re looking for a coach to help you improve the overall operations of your business, schedule a call.