As we’re heading into the new year, I wanted to talk to you about something I’ve been working on quite a bit since May of 2023. 


And that’s my overall health. 


So my weight had gotten out of hand, and I was about 20 pounds overweight.  


That’s not healthy at any age. 


So, I went online and found some good advice from Dr. Berg on YouTube and some other podcasters I listen to. 


And one of the key pieces of information I was reminded of was intermittent fasting. 


Which, if you don’t know, is going without food for extended periods. 


Now, I’m not talking about fasting like a monk on a mountain for days in a row.  I’m talking about 18-hour and 22-hour periods where you don’t eat.  


Like having a meal at 6:00 PM then not eating again until the following day at 12:00 Noon. 


As I researched further, I learned that fasting has numerous benefits other than weight loss. 


Part of the reason fasting is so good for us is it’s wired into our DNA. 


Over the thousands of years of the history of humans, we’ve always had times of feast and famine.   


As hunter/gatherers, when the hunt wasn’t good, or we couldn’t find any berries, we had to rely on our body’s store of fat and other natural regenerative properties to keep us alert and moving. 


Then during times of feast, our body could relax a little bit.  


But with too much relaxation, the body and mind become weaker and more dependent on nutrition to survive. 


Of course, we need nourishment to survive and thrive.  


However, we also need periods without food. 


But with the 24-hour availability of all types of foods, including junk foods and deep-fried take-out…constantly marketed to us, it’s no wonder the thought of going without, even for a short time, is anathema to us. 


With the abundance of food and ease of access, we’re like gerbils constantly hitting the feeder-bar for more and more. 


It’s not unlike our addiction to social media, podcasts, and television news. We listen and watch because we want to stay informed and learn something. 


With the justification being that if you know what might be coming down the pike, it keeps you safe.  


It’s not much different than our forefathers scanning their surroundings when hunting.  


They wanted to avoid danger while keeping an eye out for the next kill.  


But it’s not the same today. 


Today there’s an abundance of everything…too much, in fact. 


Which brings me to my point… 


Just as too much food and social media is harmful, servicing motor club customers just to stay busy can be detrimental as well.  


So rather than constantly running low-paying calls for the clubs just so you “feel” like you’re moving forward, you might try… 


Decreasing your exposure to the clubs. 


I know that can sound a little daunting, but hear me out. 


So, one of the benefits of intermittent fasting is that your brain treats it as a challenge. 


Ok…Imagine you’re a tribesman in the Serengeti thousands of years ago. And it’s been 18 hours since you’ve last eaten. 


Well, your brain is going to start firing up synapses in an effort to conjure up a plan to solve that problem. 


When presented with life-or-death challenges, our brains produce what’s called an “Adaptive Stress Response.” 


This causes your brain to function at a much higher level.  


I’ve experienced this myself.  


As many times as I’ve avoided colliding with other vehicles or successfully maneuvered my truck at high speeds into narrow driveways on treacherous icy roads, I know this to be the case. 


What I casually referred to back then as luck, was actually my brain saving my a**.  


What’s this got to do with limiting exposure to the clubs? 


If your primary source of revenue is club work, you’re being fed calls.  


You don’t need to do any work to get them. 


You’re not attracting or acquiring customers yourself. 


And this dependence on club work can atrophy your mind.  


It can even cause you to become despondent and to think there ain’t no such thing as “cash calls.” 


But you’d be mistaken. 


There’s an abundance of work to be had as everyone with a smartphone and a car is a prospective customer. 


So if you’re spending all your time running club calls, you’re probably missing out on opportunities. 


Opportunities to make connections and alliances with other business owners.  


But the biggest opportunity you’re missing out on is growing your “Customer Acquisition Muscles.”  


Remember, people do business with people they know, like, and trust.  


So, if the only time repair shop owners and managers see you is when you’re hurriedly dropping off a motor club customer’s car, so you can scamper off to the next one, they can’t get to know you.  


Happy New Year. 

Don Archer