Remember the other day when I told you that story about my friend’s new rotator and how he didn’t give in to the fear and give up?

Even after someone he loved died in a tragic accident?

Well, I want to contrast that story with that of Gerald Parks.

The year was 1966, and Gerald Parks was worried about the Cold War and the possibility of a nuclear explosion, as the media had hyped up the possibility, filling many with fears of total annihilation should war break out.

He was so fearful that he packed his wife and three children into the family sedan and moved from Ohio all the way across the country to Ukiah, California.

The reason for the move was to join a religious group whose leader, Jim Jones, purportedly had the same concerns as Gerald.

Both feared nuclear holocaust.

Twelve years later, Gerald, his wife Patty, and their three children followed Jones and hundreds of church members to Guyana, South America.

And settled into Jonestown.

Soon after arriving in Jonestown, however, Gerald realized he’d made a horrible mistake. As no one was allowed to leave.

Finally, after months of written correspondence with a US Congressman, Gerald finally got some help.

On November 18, 1978, Congressman Leo Ryan visited the compound to investigate the alleged abuses.

Once the visit was concluded and the Congressman departed to the airfield, Gerald, his family, and a small group of defectors accompanied him.

But they were followed by gunmen who shot and killed Gerald’s wife and the Congressman as they were boarding the plane.

In total, that evening, 919 people died in what would be known as the Jonestown massacre.

Isn’t it crazy what people will do when they allow fear to consume them?

I know he wanted to protect his family, but what if, Instead of joining a cult, Gerald had decided to start a business and raise his family?

He’d have been just fine, as what he feared would never came to fruition.

You see, there’s a wide spectrum to fear.

There’s the Gerald Parks over-the-top reaction type of fear, and then there’s the tiniest apprehension to something that keeps you from making a beneficial change.

A change that could positively impact the rest of your life.

Because if you take one step in the right direction, you’ll be able to see further than you could before.

And with each step, you’ll see opportunities you never knew existed.

It might not happen overnight, but if you press on and focus on your goals rather than what you’re afraid of, it will happen.

There are so many things out there designed to occupy your time.

YouTube, Telegram, Facebook, Fox News, CNN, and all the rest. And they all want too keep you in fear, so you’ll keep coming back.

Because they know where your attention goes, your money flows.

So, to help you avoid wasting your time and fortune and actually build for the future, I decided to create a new membership site inside of the Tow Academy App.

I did it because I wanted to have a place where you could go and instead of getting the same old sad stories of inflation, war, disease and pestilence…

You have access to business-building ideas and motivational support in the form of coaching and mentorship. It’s a place where positive forward-thinking towing business owners congregate and share ideas.

Something you’ll be hard-pressed to get from your direct competitors.

With topics such as how people use emotions to make buying decisions and then justify it with logic and how to ethically use this to your advantage.

I talk about FOMO, (fear of missing out) and how it applies to towing customers.

Plus a whole lot more.

When you subscribe, not only will you get fresh new business building content you can’t get anywhere else, but you’ll also get access to a ton of other videos, audios, courses, articles and PDFs.

You can listen to them while you’re in the truck, hooking up a car, or whenever.

Of course, this isn’t for everyone.

If you’re easily offended or triggered by something, go tell YouTube.

And if you think I’m going to teach you underhanded ways to screw the other guy, well, it’s not going to happen.

You don’t stay in business very long doing that.

But if you’re looking to learn more about how to make the most out of what you got. And are ready commit to continual improvement, what you’ll find inside has the potential to do your business a whole lot of good.

So, if this is of interest to you, keep your eyes open for subsequent emails where I’ll be launching it.

Don Archer

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