An email question from a Minnesota tower asked…
“What’s it gonna take to get rid of motor clubs, eh?”
My knee-jerk answer.
“Why worry about purging the world of middlemen if your cup runneth over with cash-paying customers?”
But then, after doing a little research, I noticed he wasn’t doing anything to get cash-paying customers.
And…when you notice your buddy’s pants unzipped, it’s your job to tell ’em about it. Right?
So, I’m like…”Dude, you don’t even have a website, your Google Business Profile is incomplete, and there are only two likes on your Facebook page. So…if you get rid of motor clubs, who you gonna work for?”
No, I’m not advocating that you work for motor clubs.
I’m saying you either work on things you can control, like building a strong online presence, and stop believing that these large soulless corporations have your best interest in mind…
Or you’re always gonna suck at the teat of the clubs.
Have you ever seen the movie “Idiocracy?”
It’s a satirical comedy set 500 years into the future, where everyone has been dumbed down and exploited by corporations who now own the government.
The exploitation goes so far as to have people believe that a Gatorade-like substance is better than water for growing crops.
It reminds me of the nonsense they force-fed us a few years back about natural immunity not being a thing anymore.
Thousands of years of knowledge and experience – out the window because bought and paid-for “Experts” said so.
I don’t know what you did, but if you were equally dismayed at what happened and went down a rabbit hole or two searching for answers, that’s ok. You’re in good company.
Life is like a pendulum. Once things swing too far in one direction, it corrects to the other side. And I think my Minnesotan friend will eventually get it as well.
The good news is, as the pendulum goes back and more people become aware of what transpired and how they were and still are being misled, they’ll begin to trust media, the government, and faceless corporations less.
And choose to deepen their relationships with people and businesses in their local communities.
This means you have a tremendous opportunity to grow your business.
So, I suggest you use your time wisely.
Rather than trusting motor clubs with your livelihood, and being lulled away from the fundamentals of business development, concentrate on growing your online presence.
And use it as a vehicle to establish new relationships in your community.
As for me, going forward, rather than wasting time trying to make sense of clown world, I’m going to continue emailing tips and strategies to help you grow your business.
Like this right here, How to transform more of your incoming calls into sales.
Lastly, if you are no longer in the towing or roadside assistance business…
Not interested in getting involved in this business…
Or you simply don’t want to hear from me again…