Recency trumps free-bee seeking
So, I regularly get questions from the uninitiated who want to start a towing business. Questions like… What percentage of my business should be devoted to each customer type? Motor clubs, police towing, repos, PPI, and cash [...]
You want to compare rates at the scene of an accident?
I came across an article discussing a new report put out by the American Transport Research Institute ATRI. The report is titled “Causes and Countermeasures of Predatory Towing.” The goal of the report is [...]
I had a hard time when I was just starting out
Today, I’ve got a story of how recency and consistency are two of the most effective tools you can use to grow your business. But before we delve into that, let’s define recency. Most companies who sell [...]
Managing methods of communicating with customers
Ok, so a small sliver of what we do includes monitoring contact form submissions on our clients’ websites. So, if a motorist chooses to communicate via email, we’re also notified and can alert the client in [...]
I ain’t gonna sugar coat it just so your feelings don’t get hurt
People email me regularly asking for help starting a towing business. And I’m glad to help...but sometimes they don’t like what they hear when I respond. I got this one today. “I am trying to start a towing [...]
My argument against electric vehicles (they’re so quiet)
This morning, I was running, and I noticed a Bass Pro Shop hat sitting on the dashboard of some guy’s van. And I immediately started thinking about going to the Bass Pro store some 30 miles [...]
How to use unpredictability to win customers
When choosing who would play the lead role in the Blair Witch Project, the auditioners were told to pretend they’d been in prison for 20 years. They were then instructed to act as if the producers [...]
Don’t you just love the ain’t nobody tell me nothing people?
Miss Cleo-like, I can pretty much predict who’s gonna make it in this business. For the most part, it ain’t those who believe they already know everything… I know you know people like that. Ego is a killer. On [...]
Sometimes you gotta laugh at yourself
Gotta tell you a story about something a little embarrassing that happened to me a couple of weeks back. My wife and I were in the Walgreens looking for pool toys for the kids, and as [...]
Leading is encouraging the right kind of behavior
I was talking to a friend the other day who went to the CIC, Collision Industry Conference in Indianapolis. She was talking about how all the collision repair shops were having a hard time hiring and [...]
