Are you wondering why I used the term, “stranded motorist?“
Know Your Ideal Customer
You all know about Starbucks, it’s a highly successful business that sells expensive coffee. One of the reasons they are so successful is because they know who their ideal customer is. In the 1990’s their ideal customer was “an established high-income business-woman with disposable income,” now their ideal customer is trending more toward “younger less well-educated people with lower incomes.” They know what demographics make more purchases and therefore, any decisions made are designed to cater to these people. Almost every Starbucks out there is located in places these people visit regularly. They are in high-traffic, high-visibility settings like retail shopping centers, office buildings, book stores, and college campuses. In short they know who purchases their products more often, so they ensure that they’re products are easily for these people to find.