WEBSITE CREATION & OPTIMIZATION

The Tow Academy Website Creation and optimization

What People Are Saying

Just wanted to say thank you for the help.
After getting my website up and running, I’ve seen a big increase in the number of calls I’m getting…didn’t know what I was missing out on.
Written by: Doug Tusfeld
Website Creation & Optimization
5 / 5 stars

Doug

I was looking for something to help me deal with my motor club problem and found the help, support, and literally, the words I needed to make some tough decisions- Thanks
Written by: Missy Brighton
Website Creation & Optimization
5 / 5 stars

Missy

If you’re in the towing business…Think of Don as your grandfather…providing wisdom…only he keeps his teeth in.
Thank you for all you have given to the towing community.
Written by: Paul Brown
Website Creation & Optimization
5 / 5 stars

Paul

Don you are awesome…you make the towing industry better. Thanks a lot and…Keep it up.
Written by: Steven Grybko
Website Creation & Optimization
5 / 5 stars

Steven

I’m writing to let you know what a huge difference you have made in my career.
Thanks Don
Written by: Mark Knowles
Website Creation & Optimization
5 / 5 stars

Mark

Thanks…I’ve learned a lot.
With all the hacks out there, I was thrilled when I found The Tow Academy. Thank you for all you’ve done.
Written by: Alan Shack
Website Creation & Optimization
5 / 5 stars

Alan

We create a customized website and optimize it so that the search engines see YOUR BUSINESS as the authority and send more customers your way.

Need-Based Business

The towing business is a need-based business. Meaning; your customers don’t need you until they need you.

Before the advent of online marketing, when people found themselves in need of towing services, they would usually find you in one of 4 ways:

Law Enforcement
Motor Clubs
Referrals
Yellow Pages

But now, with the prevalence of mobile phones and the traveling public’s dependency on them, most people find your business through the use of Google’s search engine.

This has opened up a huge opportunity for towing businesses…but there’s also a big challenge.

Challenges

The problem is this: When motorists perform a search for your services, unless there’s a clear distinction between you and the competition, your company may be perceived as no different than all the rest.

You’re seen as just another towing business.

To combat that perception, your goal, with online marketing, should be to:

Demonstrate your business as the authority in your market.
Be found when your customers need you.
Be found where your customers are looking.

So how do you do all that?

Start With The Right Website

Website Creation takes talent!

There are a lot of self-professed “SEO experts” who make promises but just don’t understand all that’s required to get you on Google’s first page. And many of the do-it-yourself website builders are simple and seem to have a lot of functionality, but if setting yourself apart from the competition is your goal, these are not among your best choices. And, having an optimized website boosts your Google Listing so that your business shows up more often on Google’s Map.

If your goal is for your business to be perceived as the authority in your market and to be found when and where your customers are searching, you need start by creating a website that fits your needs.

You need a Content Management System, and the one we use is WordPress

What Can A Content Management System Do For You?

Content Management System

To begin with; most of the sites you find, built as described above, are usually created using HTML, or Flash technology, which means, among other things, they are not easily updated.

Unless you have experience using HTML or flash technology, you can’t easily create, post, and markup content, on a regular basis, on these sites.

So if you want to add a photo or video, or just need something changed you must contact your “WebMaster” and ask them to do it for you. And many times it’s at an additional cost. But with the WordPress platform you have the option of doing it yourself.

But you may be asking…Why is this important? If my website looks great why would I want to change anything?

Answer: So That Your Site Is Fully Optimized

Website Creation & Optimization

To have a properly optimized website we follow Google’s recommendations and make it as user friendly as possible.

One of the criteria Google’s robots use when indexing (crawling) your page is to check for regular content updates. If your site is receiving regular updates in the form of changing content it’s a big plus for Google’s robots…

The reason for this is because regular website updates means there’s someone actively participating in keeping your site alive and relevant. And…when that content is marked-up properly and is sprinkled with keywords and keyword phrases that are relevant to the search terms used, it helps the robots point users in the right direction. So you get more cash paying customers.