What do thousands of towers know that you don’t?
Are You In The Towing Business And Struggling?
Barely Hanging On As Others Watch And Wait For You To Fail?
Hi my name is Don Archer I’ve just written a book on how to make more money from your towing business.
Because you’re here I would imagine you’ve been doing this for a while so I know it’s going to sound pretty crazy when I say that “you’re missing out on a bunch of money.”
Yes money that could be in your bank account right now is left roadside or in some other guy’s account because you haven’t taken the necessary steps to grab it.
Let me explain, I got into this business back in late 2007. Only a few months before the entire world experienced a downturn. The real estate bubble burst, and construction stopped flat, causing the economy to contract—and sucking the life out of my 12 truck, half a century old towing business.
We kept drivers on throughout slow periods to maintain availability…so they’d be there when things picked back up. But when things didn’t pick up we were forced to make some tough decisions.
Things were really tight and at the worst of it I thought about giving up…Selling the trucks and walking away. I mean we had business but as soon as we could breathe we’d get hit with another huge repair bill or a $2000 deductible from a damage claim.
You see I thought I was doing everything right. I thought my job was to maintain a good relationship with the community by keeping my rates way down…You know…so customers wouldn’t bolt.
But I had a hard time covering the spread.
The truth is, before the downturn, there was always enough business to go around and you didn’t have to work too hard to get it. But now was different.
But even though I’d like to blame it all on the economy, the bulk of my problem wasn’t external, It was me. You see I wasn’t even thinking about my business properly. Back then I believed we were required to suck up certain losses. It was like, In order to stay in good standing with the motor clubs and law enforcement, you were required to win-some and lose-some. The motorist came first regardless of the cost…And maybe that was the case pre-2007…I don’t know. But things had changed and I needed to open my eyes.
It wasn’t until I started running my business like a business and not like a public service that things started to turn around.
Now…Don’t misunderstand I’m not claiming to have reinvented the wheel. I simply quit doing the stupid stuff, (like under-pricing my services) and started doing the right things in the right order. And it worked. I started rubbing elbows with the right people, I spent my advertising dollars more wisely and I began to think more in the terms of the customers’ interests. (Yeah…Even while getting my rates)
Since that time I’ve learned how to squeeze every dime of profit from my business. And today things are looking up. That’s why I wrote this book How To Make Money In The Towing Business
What I’ve done is boiled it all down into a simple, easy to use guide that focuses on the steps you can take today to grow your business to where you want to be, in a short period.
You’ll learn what motivates customers to buy (and it’s not the lowest rate). I expose the customers you should avoid like the plague, and I explain how to use competition to your advantage…and a whole lot more
Inside You’ll learn
- Who Your Best Customers Are And How To Find Them
- How to get the competition to send business your way
- How to get more profit per call and why that’s much preferable to increased sales
- A step-by-step plan for getting 100’s of referrals from repair shops
- A step-by-step plan for getting on police rotation
- The one place you need to advertise on line (this alone can save you thousands)
- And how to turn regular customers into loyal referral-engines that keep churning out highly profitable calls day after day Your own CASH-CUSTOMER MACHINE
Listen, I know you’re tired of struggling.
And I know that…even though some days are better than others, you still wish there was something you could do to transform your business into a real money maker. I also know that you’re sick of wasting your time on things that don’t work.
You see…I’ve been where you are and I know what it feels like to lose, lose, lose…hoping to win later-on down the road…but the good news is…I’ve made it out the other side. I know what works and I’m sharing it with you here,.
I’m still in the towing business and I wouldn’t put my face and name on anything that I didn’t believe in. I didn’t write this book for me, I wrote it for you- and if you don’t get real value out of it, simply return it for a full refund.
But if you do like it and it does help to put a couple extra thousand dollars in your pocket each month, all I ask is that you leave me a favorable review.