How To Get Reviews For Your Towing Business

How To Get Reviews For Your Towing Business

When I was in the towing business, I disabled reviews on my Google Business Listing page. Here’s Why.

I did it because I heard all the horror stories from other business owners who were attempting to dispute negative, untrue, comments and then learning that those reviews cannot be removed.  Unfortunately, whatever anyone puts out there about your business is considered Gospel by Google.  It almost takes an act of Congress to get that stuff removed.

Who needs that trouble?

But later I learned that not having reviews did me more harm than good.

Not having reviews told potential customers that choosing my business might be risky. And regardless of whether my competitors had a 5-star rating or a 3.5-star rating if they had any reviews at all, while I did not, then they got the call, not me.

And Google Loves Reviews

The other BIG DEAL about reviews is that Google Loves Reviews.

Google uses three primary criteria to determine what towing companies show up when a search is performed.

  1. One is, the location of the person performing the search in relation to the location of the businesses that match the search.
  2. Another is, the keywords or search queries entered.
  3. And the last one is your business’s reputation online.

That last one, Reputation, is the one we’re trying to affect with online reviews.

One factor that Google uses to determine a business’s reputation online is the quantity and quality of your online reviews. 

A Large Number of Quality Reviews Helps To Improve Your Business’s Visibility Online

That’s right, having a large number of quality 5-star reviews helps to improve your visibility online.

Google wants to present the best of the best because they want people to continue using their search engine. More people using Google’s search engine makes Google more advertising dollars.

Plain & Simple, the reason they do it is that they get More $$$ Money

If You’re Business Isn’t Found On The First Page Of Google, You Might As Well Not Be Online At All

Customers Love Reviews

Now it’s not just me saying this.  In a 2015 Brightlocal Consumer Survey, when asked, 92% of consumers said that they use online reviews when making buying decisions. And a Chitika survey found that 62% of all searches resulted in consumers choosing one of the top 3 results.

Being on THE MAP is a big deal for your business.

And here’s some more good news about reviews

Good Reviews Push Bad Reviews Down

The more good reviews you have, the higher your aggregate, which means you’re overall star rating is higher.  Then the bad reviews don’t mean as much.

Ok hopefully, for your sake, you are now a believer that reviews are good for your business.  The next step is finding a streamlined and inexpensive way of gathering them.

The Review Tool of Choice

Before we get started discussing the easiest and least expensive way of gathering large numbers of reviews for your business, you should see how your business is doing now. Use our free Review Scan tool to generate an instant reputation report and see how your business appears on local review sites across the web, and then come back to this post.

Asking for Reviews is Simple

Here’s one way; “If you think I’ve done a good job would you please leave a review?”

But Getting The Customer to Follow Through…?

That’s a bit more difficult.

The three biggest reasons customers don’t leave reviews are…

  1. No time
  2. Difficulty in leaving a review
  3. They forgot

We Stop Excuses in Their Tracks

We address all three issues by making the process simple.

Here’s how to get reviews for your towing businesses

Before the job is 100% complete, while you’re sitting in the truck next to the customer or before you begin to write out the receipt…This is the time to strike… Ask for a review.

If the customer agrees to provide you with a review, all you do is pick up your smartphone and tap what looks like an App on your home screen, like the picture below. It’s really a bookmark for your review website.

 

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It works on any Smart Phone, Tablet or Ipad

Once you tap that bookmark you’ll then land on your business’s review site. It will look something like this next picture.

 

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All you do from there is send the link directly to the customer’s smartphone.  It’s just like sending photos to friends.  Click the box with the arrow coming out of it and you’ll then see a screen like the image below.

 

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Tap the message box to open the next screen where you simply enter their phone number…Like Below.

 

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Hit the blue send button and your customer will be able to open to your review site and leave a review.  What they will see is a, customized for your business, image similar to the one below. Here they simply choose to give you from one to 5 stars.

 

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From there they have the ability to choose where they want to leave your review, from the options provided.  You, the business owner, have complete control over the options provided.

We suggest that you provide at least two options.

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This ease of use is what’s made all the difference for the towing companies using it now.  One towing company went from 8 Google Reviews to over 70 in a little over 3 months, maintaining a 5 Star Rating.  That company now has over 200 reviews across the web, and they’re consistently in the top three on Google’s map.

But What If A Customer Is Unhappy and Leaves A Bad Review

If for some reason, a customer is unhappy with the services provided and chooses to give you a 1 or 2-star rating, we give you the opportunity to address the problem BEFORE it becomes a negative review.

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When an unhappy customer chooses 1, 2, or even three stars (you have control) instead of being directed to a review site, where they can leave potentially harmful and misleading information about their experience with your company, they see a comment form like the one below.

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They fill out the required information and hit send, and the complaint is then emailed directly to you or someone you designate.

Presenting this comment form helps to achieve three things. First, it allows an angry or frustrated customer the opportunity to vent, decreasing the chances that they’ll also revert to social media and other venues to express their frustrations with your business.  Secondly, it allows you to avoid a potentially harmful review. And lastly, it affords you the opportunity to get in front of the problem.  You have the ability to talk to the customer to learn what went wrong, and how you can possibly remedy the problem.

If you are interested in using our Review Tool for your business, or if you just want to learn about the other benefits and features it holds, call 314-328-9869 and mention that you are interested in the Review Tool.

Or, simply click the “Ask Us How” button in the box below and leave your information and someone will get back to you within 24 hours.

To get started, there’s a one-time set-up fee of $149.00, to customize the Review Tool to your particular business’s needs.  After that, it’s only $49 per month, which includes training, and support for the life of your subscription. The best part is, we don’t ask you to sign any contracts, you can cancel at any time.

 

About the Author:

Don G. Archer is the former owner of a 12 truck, 20 employee towing business. He now spends his time helping others build and start successful towing businesses around the country. Don is a multi-published author, educator, and speaker and is known as the tow-evangelist, www. thetowacademy.com Want to learn more? Email him direct at don@thetowacedemy.com

6 Comments

  1. Ken Broderick April 22, 2017 at 2:34 pm - Reply

    This is a fantastic article.
    I am helping a friend with a towing website and these ideas are fabulous. Thank you for sharing

  2. Walter Raymond June 16, 2017 at 7:13 pm - Reply

    You are exactly right, Don. The simple answer to the no review problem boils down to “If you think you thing I’ve done a good job, please leave a review.” We have to start asking for things, or we shall never receive. Everything is reciprocal.

    • Don G Archer June 20, 2017 at 3:49 pm - Reply

      The way that I like to train guys on using our review tool is to ask for a review before the job is 100% complete.

      While sitting next to the customer in the truck, or during the process of writing up an invoice, just ask: “If you think I’ve done a good job for you today would you please leave me a positive review?”

      100% of people you ask will give a verbal commitment to leave a review, but if you depend upon them to go straight-away to Google and search you out, 95% will not do it.

      To increase your chances of getting a review you must be proactive. After they verbally commit, pull out your phone and text them the link to your review page. Doing it this way has allowed many of the companies using our system to get more than 40 positive reviews per month.

  3. Alex Hall July 24, 2017 at 9:37 am - Reply

    This is the perfect blog for anyone who wants to know about this topic. The article is nice and it’s pleasant to read. I have known very important things over here.

  4. Worcester towing co October 15, 2017 at 11:23 am - Reply

    Hi Don,
    great info! I have been going back and forth on getting reviews and I know if you ask customers to do them later they never will. This is a quick way to ensure I get em quick and build my reputation honestly. Thanks again!

    • Don G Archer October 17, 2017 at 6:13 pm - Reply

      You are welcome, if you’d like access to our review tool let me know.

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