Me-Too Towing Business Challenges
Have you ever attempted to get more cash-paying towing customers by Cold-Calling the auto repair shops?
Yeah, we all have.
You have all the manpower necessary, you’ve got the equipment, and you know exactly how to do the job right.
NOW…all you need now is more cash-calls. You need more tow jobs.
So, you stroll into one auto repair shop after another and introduce yourself to the owner or shop manager.
And…Most likely, the whole scenario plays out a little like this.
In many cases, the shop owner has already been approached by tow company owners before. So, as you walk in the door and say hi, he barely puts his pen down to listen.
And, while you attempt to explain how your towing business is different than all the rest, you get a sinking feeling in your gut.
Remember, the whole goal of doing all this is to DRUM-UP more business for your towing company. Your goal for today was to go out, KILL IT, and drag it home.
But after a few minutes of discussion, you suddenly sense that all your efforts are getting you nowhere. So, being the smart guy that you are, you decide to try something else.
Instead of doing the work to make the distinction between you and all the other tow company owners he knows, you decide to offer the shop owner a GREAT RATE.
Off the top of your head, you come up with $45 per tow…or some other ridiculous number. And you just spit it out hoping that it’ll stick.
Even though it’s a number THAT YOU KNOW is damn near motor club rates.
Good news is…You got the account, but at what cost?
You kick yourself as you get back in your truck.
Really Sucks, Right?