The Tow Academy Website Questionnaire

Our primary goal when creating your website is to increase the visibility of your business in your market by way of technical search engine optimization. The resulting increased traffic to your site generates brand recognition, builds trust, and allows you to acquire more customers. Additionally, when building your site, we want to ensure that it is an accurate characterization of your business. So please take your time to provide us with as much information about your business as possible.

*Fields marked with a red asterisk are required

Website Questionnaire

Listed Business Name *

Listed Business Address *

Main Phone Number for the Business *

Current Website (if any)

Year The Business Was Started *

Service Hours *

What are your hours of operation? Monday-Friday as well as weekend hours.

Name of Primary Contact *

First

Last

Primary Contact Phone Number *

Primary Contact Email *

Websites you like

There are thousands of variations of websites, with differing styles. Please take a look at your competitors' websites and any other websites that you like or may have seen, and take note what you like about them & what you don’t like and why. This helps to steer us in the right direction.

Tell us about your business

Please tell us a few things about your business that might be of interest to your customers. Are there any unusual or quirky facts that only insiders in your business know? Did your business start out as a service shop and then peel off into divisions? The more that you reveal about your business, the more comfortable people will be with choosing to use your services.

Business Philosophy *

Please tell us a little bit about your business. How many years you've been in business, owner’s names, philosophies, why customers use you, etc.

Business Colors *

Please provide us with the predominant colors for your business. If specific, please provide the hex codes.

Slogans - Catch Phrases

Do you have a slogan or catch phrase you would like us to use?

Mission Statement

Company Mission Statement

List of Services Your Company Provides *

Please be as specific as you can.

Certifications - Awards

Provide all the certifications you’d like on your website. What licenses, certifications, memberships, and awards you’ve received.

Memberships or Affiliations

If you are a member of your area chamber of commerce, BBB, state towing association, or any other membership you think would be of note, please enter it here.

Photos & Logos

Our goal is to showcase the services you provide in both visual and written content.

So, please provide numerous images; photos, clipart, etc. and submit them in as large a file size as you can. Include photos of the trucks and equipment you use, as well as photos of your employees providing service to customers. There are basically 3 types of photos we are looking for.
1.) Photos that show off your trucks & facilities.
2.) Photos that show employees providing services.
3.) Cameo shots, one with the owners looking into the camera, and group shots with everyone looking into the camera.

Tow Truck Operators; It’s best if you seek out or create photos that include tow truck operators doing their jobs, loading and unloading a vehicle, recovery services, roadside assistance (tire changes, unlocks, battery service/jump starts, etc.) as well as customer service photos. Varied shots, with multiple vehicles and customers works best.

Dispatchers & Office Staff; Photos answering the phone, placing phone calls, interacting with customers in person (if possible) this can also be staged.

Owners; Photos, maybe operating a tow truck, or talking on the phone, and/or interactions with both customers and employees. Plus, if you can get it, a head-shot, looking into the camera.

Photo Delivery; There are many methods of delivering your photos to us. You can use Google Drive, Dropbox, or the easiest way is to send them via texting. If you do text them, please send them in the largest file size available. Text to: 573-821-5671, drop-box email: don@thetowacademy.com, Google Drive: Share to email: donarcher1993@gmail.com

Quality The photos you provide will be decreased in size when uploaded to your website. This is part of the optimization process. This means, that to achieve the highest quality final images we must start with a quality image. You don’t need to be a professional photographer to do this. Just ensure the sun is behind you, meaning not spilling into the camera lens, and that there is ample light on the subject.

Logo Please provide a clean copy of your logo in either a .PNG file, .PSD file, .EPS file, or .AI file.

Additional Information

Use this space to provide any additional information, specific to your business.

Message