For towing company owners who want out from under the clubs

I Owned the Trucks. Now
I Build the Marketing
That Sets Towers Free.

Ten years ago I sold my towing company. Every day since, I’ve been on the other end of the phone — building the websites, the ad campaigns, and the systems that get real cash calls ringing for towing companies across the country.

Tow operator, retired • Marketer, 10+ years · I’ve worked both ends of this business. Almost nobody selling you marketing can say that.

THE TRAP

If Someone Else Controls Your Phone,
You Don’t Own a Business. You Own a Job.

If you work for motor clubs, you already know how it goes. Somebody in an office you’ll never see sets your rates. Of course, they’ll tell you that you set your rates, but you really know what’s happening.

If your field rep thinks your rates are too high, you’ll never get a call. And if you do, it’ll be the 3:00 AM call everyone else has turned down. Maybe they have you running your trucks ragged in the hopes that one day you’ll become the Preferred Service Provider. But if that day ever comes, should they find someone cheaper, whatever calls you were getting will just dry up — without a phone call, without warning.

That’s not a business. That’s a leash.

And the clubs aren’t the only ones with a hand in your pocket. There’s the Google “ad expert” whose real job is to grow your spend, not your cash-paying calls. There’s the national “web guy” who promises the moon at a cut rate, talks you into ditching what was already working, and drops you right back at square one. Different faces, same game — everybody makes money off your business except you.

And here’s the lie that keeps most towing company owners stuck: that there just aren’t enough cash-paying customers in your market to matter. But there are. Every person with a smartphone is a cash call waiting to happen. You’re just not where they’re looking at the moment they need you.

The insider reveal

Here’s What’s Actually Happening in Your Market — the Stuff Your Current “Web Guy” Hopes You Never Ask About.

96%

of people searching for a tow never click a single ad. Picture 100 folks in your town looking for a tow truck right now. About 4 of them click an ad. The other 96 tap the map, the profiles, the websites — and if ads are all you’ve got, 96 of them never even see you.

96 out of 100 wont click on your ad

4 click the ad · 96 don’t

96%

of people searching for a tow never click a single ad. Picture 100 folks in your town looking for a tow truck right now. About 4 of them click an ad. The other 96 tap the map, the profiles, the websites — and if ads are all you’ve got, 96 of them never even see you.

96 out of 100 wont click on your ad

4 click the ad · 96 don’t

  • The one line of code hiding on a shocking number of towing websites that quietly tells Google to hide your business — even from people typing your name in by hand. (We’d catch it in the first ten minutes.)

  • Why the cheapest marketing company in town is the most expensive one you’ll ever hire.

  • The one number that tells you flat-out whether your marketing is making you money or costing you money — and why your last marketing company never once mentioned it. (We hand it to you, in writing, every month.)

  • Why the “ad experts” Google hands you can’t be trusted with your campaign — they’re salespeople, paid to grow your spend, not to bring you cash-paying customers. (We optimize for booked jobs, not billable clicks.)

  • Why “just get me more calls” is a trap — a phone that rings all day with price-shoppers won’t cover your payroll. The goal was never more calls. It’s more paying customers.

  • The “greener pasture” trap that costs towing operators the most — the national “web guy” who promises more for less, talks you into scrapping what was already working, and lands you back at square one. (I call it Chutes and Ladders.)

  • How all of this works even if you’ve been burned before, even if your market feels too small, and even if you’re buried in club calls right now and swear up and down there are no cash calls out there.

Each of these is something we handle for you.

Why Me

I’m Not an Agency Guy Who Wandered Into Towing. I’m a Towing Company Owner Who Learned Marketing.

I built and ran my own towing company. 12 trucks, light to heavy. I signed with the clubs. I lost the city contract — twice. I made just about every mistake there is to make in this business, and I paid for all of them. Then I sold the company, and for more than ten years I’ve done nothing but help towing companies market themselves.

Only towing. Never split my focus across a dozen industries. That’s exactly why I catch the things a generalist walks right past.

And when you work with me, you get me. Not a call center. Not a ticket queue. A phone number and a name.

Proof

Don’t Take My Word For It.

“Before getting hooked up with The Tow Academy, we were only generating $10k per month. Now, we regularly hit $200k monthly.”

Luis Chacon
Chacon Towing · San Antonio, TX

“It’s unbelievable what The Tow Academy’s services have done for my businesses… it gave my container business the booster shot in the arm it needed.”

Richard Bilafer
B & A Towing · San Francisco, CA

“I just started my business, and thanks to The Tow Academy I’m already busy. Don is always available whenever I text or call. I’d recommend them to anyone who’s not operating in the same area as me — don’t need the competition.”

Roberto Ochoa
The Towing Company LLC · Aurora, CO

“We instantly noticed an increase of calls for tows. Don took the time to listen and built exactly what we wanted.”

Karyn Leibowitz
Rockdale Towing · Reisterstown, MD

The Moat

One Operator Per Market. Period.

When I take on a towing company, I take on their whole market — and I shut the door behind them. I will not work with your competitor down the road. The day I did, I’d be working against the guy who’s already paying me, and that’s not how I operate.

That means the edge I build for you stays yours. It also means I can’t help everybody. When your market’s spoken for, it’s spoken for — and the next call I get from your town, I turn down.

So if you want in, get in before the guy across town beats you to it.

One Per Market Claimed

Your Own Terms

Picture Being the Towing Company Your Whole Town Asks For By Name.

Your own phone. Your own customers. Your own rates. You decide who you work for — and you can afford to say no. You pay your people well enough that the good ones stay. And the business is finally bigger than just you and the hours you can put in a truck.

That’s what it looks like to run your business on your own terms. Your rates. Your customers. Your phone. With you in control. That’s what we build toward — not clicks, not impressions, not billboards, not vanity numbers. A business you’d be proud to hand your kids.

Straight Talk

You’ve Probably Been Burned Before. I Get It.

Fast-talking sales guy who vanished the second you signed up. Support outsourced to someone who doesn’t know the first thing about towing. The “churn package.” Somebody you’ll never hear from again who promised you page one in thirty days and was lying to your face.

That’s not this.

I’ve been doing this since 2016, and a lot of the operators who came on board back then are still with me. You get me on the phone. And we don’t ask you to take results on faith — we put the numbers in front of you so you can see, in writing, whether it’s working.

Everything we build is yours. The domain’s in your name. The site is yours. We earn your business every month — we don’t hold it over your head to keep you.

The Offer

The Done-For-You Cash-Call Machine.

You run the trucks. We build and run the machine that keeps them busy:

  • A website built from the ground up to rank — not just a pretty brochure, an engine.

  • Ongoing SEO so you climb and stay climbed.

  • Everything we build is yours — domain, website, and profile, in your name from day one.

  • Google Business Profile optimization — the thing most operators think they can skip, and the thing that gets you in the top three.

  • Precisely targeted, call-only Google Ads. No wasted spend on YouTube, Gmail, or someone shopping for pet supplies.

  • Directory listing management so your info is locked in and accurate everywhere Google looks.

  • A review-generation system, because Google loves them and so do the people deciding whether to call you.

  • Positioning you for AI search. As Google’s AI Overviews and tools like ChatGPT start answering “who do I call for a tow,” we build your site and profile to be the business those answers point to. This is where search is heading, and almost no towing company is ready for it.

  • CallRail on every ad campaign, so you see every call, hear every recording, and can prove your return down to the dollar.

  • Boots-on-the-ground coaching, so the calls we send you actually turn into cash — because more calls don’t help a business that fumbles them.

  • Your market, locked. One operator per market — the edge we build is yours and yours alone.

Read This Part

This Isn’t For Everybody. On Purpose.

I only take on operators I can actually help, and I turn people down all the time. So before you apply, don’t waste your time — or mine — if:

  • You only do roadside assistance and don’t own a tow truck.

  • You’re hunting for the cheapest option. This is a premier, done-for-you service built for operators who treat marketing as an investment, not an expense. If low price is what you’re after, we’re not your people.

  • You run entirely out of your house with no verified physical address. Google makes it hard for home-based, service-area businesses to rank their Business Profile against companies with a real location — not impossible, but it’s a real headwind, and we’d need to talk honestly about whether it makes sense before you spend a dime.

  • You’re not the decision-maker.

  • You’re looking to buy leads. I don’t sell them, and asking tells me we’re not a fit.

  • You’re in it for a quick fix. My best results go to operators who are in it for the long haul.

But if you own a towing business, you’re willing to do your part, and you’re serious about building something that runs on your own terms — then let’s talk. I’ll look at what you’ve got, tell you straight whether I can help, and if I can’t, I’ll tell you that too.

Ready to Run Things On Your Own Terms?

One operator per market. One honest conversation to find
out if we’re a fit. That’s how it starts.

tow company marketing

The Tow Academy