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# Tow Company Marketing

The Tow Academy

## Sitemaps

- [XML Sitemap](https://thetowacademy.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://thetowacademy.com/blog/) - When you're starting a towing business you've got questions, How do I get customers? What about insurance for my tow truck? But the Biggest question is HOW DOES IT ALL WORK?
- [What is the best tow truck to get?](https://thetowacademy.com/what-is-the-best-tow-truck-to-get/) - What's the best kind oftow truck to get? Well, to answer that question, what you’ll first want to consider is what kind of towing business you plan on operating.
- [Your future is created by what you do today](https://thetowacademy.com/your-future-is-created-by-what-you-do-today/) - Your future is created by what you do today. Every phone call you answer, every review, and how you present yourself online…becomes a brick in the foundation of your reputation.
- [What I learned from messing up my videos](https://thetowacademy.com/what-i-learned-from-messing-up-my-videos/) - A lot of business owners have a problem gaining traction because they feel like whatever they do has to be perfect. But it doesn’t have to be perfect. Action creates momentum.
- [When Someone Says I've Tried Marketing](https://thetowacademy.com/when-someone-says-ive-tried-marketing/) - If you’re saying to yourself, I’ve tried marketing but nothing works for me, here’s something that might help. Impressions are not the most important metric. Phone calls are.
- [Doing This Changes Everything](https://thetowacademy.com/doing-this-changes-everything/) - Pricing Your Services Right. There are only three kinds of services. Good, Cheap, and Fast. But you can’t have all three at the same time. You can only pick two.
- [Most People Think Selling Is Sleazy](https://thetowacademy.com/most-people-think-selling-is-sleazy/) - Selling is a hands-on approach where you put your phone away and talk to people. You visit local repair shops and other businesses and get to know them in person.
- [Recency Online Matters For Your Business](https://thetowacademy.com/recency-online-matters-for-your-business/) - Now that people have stopped using the Yellow Pages, for someone to find a tow truck when they need one, your business needs to be visible on the internet.
- [Can Anyone Else Relate To This Guy's Troubles?](https://thetowacademy.com/can-anyone-else-relate-to-this-guys-troubles/) - He’d tried it all. Motor clubs, Copart. Beating the streets and calling on repair shops. He even tried Google ads but said it cost more than what he was getting out of it.
- [Why Social Media Isn't The Key To Growing Your Business](https://thetowacademy.com/why-social-media-isnt-the-key-to-growing-your-business/) - Most people think social media is the key to growing their business. Here’s why they’re wrong. Want to know the difference between those who thrive… and those who struggle?
- [Why You Keep Doing The Same Old Things](https://thetowacademy.com/why-you-keep-doing-the-same-old-things/) - There's a thing called loss aversion. Where the pain of losing what you know is twice as powerful as the pleasure of gaining something better. And it'll cripple you if you let it.
- [How To Get Calls Without Running Ads](https://thetowacademy.com/how-to-get-calls-without-running-ads/) - I’m a big advocate of Google Ads. When done right, pay-per-click ads are the quickest way to get your phone ringing. But there is a way to get calls without running ads.
- [Struggling With Achieving Your Goals?](https://thetowacademy.com/struggling-with-achieving-your-goals/) - Have you ever felt like you’re stuck working for motor clubs, no matter how little they pay? Let me explain why you can’t break free... and how it’s not entirely your fault.
- [Need A Business Boost? Is AI The Answer?](https://thetowacademy.com/need-a-business-boost-is-ai-the-answer/) - AI can be a valuable tool when you’re looking for cookie recipes, but when it comes to getting calls for your towing business, you get cookie-cutter results.
- [Why Nobody Is Talking About This](https://thetowacademy.com/why-billboards-are-a-waste-for-towing-companies/) - I see towing companies using billboards, display ads, or other wasted space to advertise their business. The problem is that it does nothing to get your phone ringing.
- [A Time Saving Tip On Scarcity Thinking](https://thetowacademy.com/a-time-saving-tip-on-scarcity-thinking/) - Scarcity thinking, if you let it, will cause you to worry that there’s not enough business to go around. So you lower your rates just to get the work.
- [Why You'll Never Get Ahead](https://thetowacademy.com/why-youll-never-get-ahead/) - Of all the mistakes I see towing company owners make, this is the worst. It's the idea that contracting with motor clubs will make your business successful.
- [How to be a good manager 101](https://thetowacademy.com/how-to-be-a-good-manager-101/) - The other day, I got an email from a man whose company recently promoted him to the position of manager. He’d been towing for quite a while, but now that he was given the opportunity to lead, he wanted to know if there was “any help or guidance I could give him.” So that he could do
- [My thoughts on using AI for call receiving](https://thetowacademy.com/my-thoughts-on-using-ai-for-call-receiving/) - A guy calls me and says he’s got something that’s going to help streamline towing businesses. I say, ok, what you got? He says, it’s an Artificial Intelligence answering system. So towing companies can cut costs and make more sales. I listen to him and try to digest what he has to say. But there’s just something about it that
- [The fun side of responsibility](https://thetowacademy.com/the-fun-side-of-responsibility/) - To begin the new year on the right foot, I’ve decided to listen to a book called The Slight Edge by Jeff Olson. It’s full of information to help you grow in all areas of your life. I suggest you give it a listen, as well. Because one of the things he talks about is the role that
- [Are You Struggling to Get Cash Calls? Here’s the Fix.](https://thetowacademy.com/are-you-struggling-to-get-cash-calls-heres-the-fix/) - I want to tell you something. This goes back to 2020. When we got hit with the big C, questionable elections, Vakseens, and men in women’s sports, all within a span of 9 months. Well, I went a little overboard. Started doom-scrolling and stocking up on essentials. Prepping for a worst-case scenario type situation. I mean, the DOJ labeled you a
- [The rise and fall of profitability in city contracts](https://thetowacademy.com/the-rise-and-fall-of-profitability-in-city-contracts/) - The other day, I was sitting in the barber shop, waiting my turn and I heard someone say, “Hey, Don, how’s it going?” I looked up to see one of my favorite heavy duty tow truck operators, Tyler. We hadn’t spoken in 10 years. Not due to a falling out or anything. We just went down separate
- [Confessions of a distraught victim of circumstance](https://thetowacademy.com/confessions-of-a-distraught-victim-of-circumstance/) - It didn’t matter what he tried. That was the gist of an email I got a while back. It was from a business owner who said he felt defeated. Said he tried it all. Working for the motor clubs. Working for Copart. Beating the streets, calling on repair shops. He even tried Google ads for a time. But said it
- [He had it all—then lost everything](https://thetowacademy.com/he-had-it-all-then-lost-everything/) - So, back in my 20s, there was this guy I really looked up to. He seemed to have everything figured out—big-shot attorney, great house, loving wife, and a family straight out of a magazine. From where I stood, he seemed to have it all. But then something happened. His life just went off the rails. And I really don’t
- [When everyone's in charge, you’re not moving forward](https://thetowacademy.com/when-everyones-in-charge-youre-not-moving-forward/) - Ever heard the phrase "death by committee"? It’s a funny way to describe a serious problem that could be silently killing your towing business. Picture this: You gather a team of people you trust to design a logo. Simple, right? You’d think so. But soon, everyone's got their own idea of what it should look like. One guy likes navy
- [Maybe You Don’t Need More Calls, Just Better Ones](https://thetowacademy.com/maybe-you-dont-need-more-calls-just-better-ones/) - Ok, let’s talk about running a towing business… You’ve gotta admit that some days babysitting your business is a pain in the butt. Drivers flake on you. Clubs lowball you. Marketing sales guys talk big but then disappear once they get your card. So here’s a wild idea:What if instead of chasing more calls, you focused on fixing
- [Why some businesses flounder when big decisions need to be made.](https://thetowacademy.com/why-some-businesses-flounder-when-big-decisions-need-to-be-made/) - Whether it’s an opportunity to expand into another geographical market, add a division that serves new clientele, or the implementation of marketing strategies designed to increase sales, some businesses fail to make progress due to a lack of leadership. Have you ever heard of “Death by Committee?” Imagine a group of people sitting around a conference table
- [The Terminator’s got nothing on you!](https://thetowacademy.com/the-terminators-got-nothing-on-you/) - A question I’m often asked, and one that came in again recently is… “Why’d you sell your business? Did you see what was coming with towing? You know, the problems with insurance companies, motor clubs, etc, etc?” Like I’m some kind of Nostradamus to the towing industry. When I get this question, it reminds me of the scene
- [Even better than the Solid Gold Dancers](https://thetowacademy.com/even-better-than-the-solid-gold-dancers/) - I remember it like it was yesterday. The Summer of 1982. It was a big deal, cause that’s the year we got MTV. No longer was I isolated from the rest of the world. That Summer I saw Blondie, Rod Stewart, The Who, Pat Benatar…this list goes on. Not to be outdone, a few years earlier the Solid Gold Dancers
- [Hard lessons learned](https://thetowacademy.com/hard-lessons-learned/) - So, way back in the early 2000’s, I bought a convenience store as an investment. It wasn’t anything special…basically a building with coolers, a cash register, gas pumps, and an apartment above. When I bought the place, I didn’t know anything about the convenience store business. I just thought it would be a good real estate investment, as
- [I thought the clubs had my best interest at heart, but then a friend told me…](https://thetowacademy.com/i-thought-the-clubs-had-my-best-interest-at-heart-but-then-a-friend-told-me/) - I’ve recently started re-listening to the book Change or Die. Part of what the author discusses is why the healthcare system is the way that it is. You know…Efed-up! More geared toward making money off our bad habits, as opposed to teaching us to live healthier lives. Did you know that the majority of foks
- [Are Towing Apps Motor Clubs In Disguise](https://thetowacademy.com/are-towing-apps-motor-clubs-in-disguise/) - One question many towing company owners have is are towing apps motor clubs in disguise. What makes towing apps any different than motor club dispatching companies?
- [Peeling back the onion on optimization](https://thetowacademy.com/peeling-back-the-onion-on-optimization/) - Right off the bat, I want you to know that this isn’t going to be some boring, techy dissertation that’ll have you falling asleep in under two minutes. No, I’m going to provide a macro-level understanding of what SEO is and why towing company owners need it. Here goes. Now that human beings rarely, if
- [Why your bank account is stagnating](https://thetowacademy.com/why-your-bank-account-is-stagnating/) - They say when you worry you’re expending a lot of negative energy needlessly. Instead of worrying, another option might be to take no action at all and attribute whatever follows to fate. Neither route is a good way to run your business. When we experience challenges, some people dwell on the problem without doing anything
- [Why Nobody Is Talking About This: The Hidden Truth About Towing Advertising](https://thetowacademy.com/why-nobody-is-talking-about-this-the-hidden-truth-about-towing-advertising/) - Are you spending your time and attention on the wrong activities? Today, we talk about the hidden truth about towing advertising and where you should focus your attention.
- [Breaking free of the entropy trap](https://thetowacademy.com/breaking-free-of-the-entropy-trap/) - Some time ago, as a favor to a friend, I hired a young woman to answer our phones. But when she was being trained…it quickly became apparent that there was something off about this girl. She wasn’t rude. She just showed little interest in what was being taught and went about doing things how she
- [Sacrificing profit for Big Kahuna status](https://thetowacademy.com/sacrificing-profit-for-big-kahuna-status/) - The other day I got an email from one of the leading industry magazines with the subject line, "Towing for Copart is easy and profitable." I almost spit out my coffee. But then I started thinking; this is a publication towers go to for valuable information. Why would they promote stuff like this? Yes, I
- [A mistake I made dealing with complaints](https://thetowacademy.com/a-mistake-i-made-dealing-with-complaints/) - I want to start this email off by letting you in on a little secret. In all my time spent running my towing business and dealing with customers, employees, vendors, and competitors, I’ve run across some nasty characters. People who lie, cheat, steal, and stab you in the back. Sometimes for gain, sometimes just for
- [Setting your sites on better business goals](https://thetowacademy.com/setting-your-sites-on-better-business-goals/) - As we’re heading into the new year, I wanted to talk to you about something I’ve been working on quite a bit since May of 2023. And that’s my overall health. So my weight had gotten out of hand, and I was about 20 pounds overweight. That’s not healthy at any age. So, I went
- [How To Maximize Opportunities In The Towing Business](https://thetowacademy.com/how-to-maximize-opportunities-in-the-towing-business/) - There are basically 6 things you need to maximize your opportunities in the towing business. They are: A properly structured and Search Engine Optimized...
- [Handling Unreasonable Motor Club Customers](https://thetowacademy.com/handling-unreasonable-motor-club-customers/) - Handling Unreasonable Motor Club Customers. When we received the call from the motor club, the information provided said that it was a Nissan 200sx that needed a jump start. But, when Tom, our tow truck operator, arrived, the vehicle was completely covered in snow and sitting at the bottom of a driveway that was also
- [Disadvantages of becoming a AAA provider](https://thetowacademy.com/disadvantages-of-becoming-a-aaa-provider/) - To new tow company owners, the disadvantages of becoming a AAA provider may not be readily apparent. Please take the time to read this short post so you can make an informed decision.
- [The importance of creating a legacy to leave to your family](https://thetowacademy.com/the-importance-of-creating-a-legacy-to-leave-to-your-family/) - If you're struggling to get ahead in your business it may have something to do with your motivation for wanting to get ahead. Think in terms of leaving a legacy.
- [How To Get Paid Accident Rates When AAA Is Involved](https://thetowacademy.com/how-to-get-paid-accident-rates-when-aaa-is-involved/) - Working an accident can be difficult but getting paid can be even more difficult especially if the customer believes they're covered just because they have a AAA card.
- [Politics- Staying on the Right side of the Law](https://thetowacademy.com/politics-staying-on-the-right-side-of-the-law/) - Worse than getting out of a warm bed at 2:00 AM, one of the hardest parts about being in the towing business has to be dealing with the politics of law enforcement. You deal with these guys everyday, you need them and they need you; although they're sometimes loathe to admit it. They're a finicky bunch,
- [Futility of purging the world of middlemen](https://thetowacademy.com/futility-of-purging-the-world-of-middlemen/) - An email question from a Minnesota tower asked... "What's it gonna take to get rid of motor clubs, eh?" My knee-jerk answer. "Why worry about purging the world of middlemen if your cup runneth over with cash-paying customers?" But then, after doing a little research, I noticed he wasn't doing anything to get cash-paying customers.
- [Dealership stringing him along and wasting his time](https://thetowacademy.com/dealership-stringing-him-along-and-wasting-his-time/) - Towing company working for a dealership that keeps stringing him along. Waiting 120 days to pay an invoice. But only paying once they need more vehicles towed.
- [To err is human, to learn divine.](https://thetowacademy.com/to-err-is-human-to-learn-divine/) - Sometimes, I get emails from folks I like to refer to as ice cream enthusiasts. You know, the soft serve folks who only do roadside assistance calls out of their wife’s Honda. Because they don’t have a tow truck. Undeterred by insurance requirements, these guys and sometimes gals are dipping their toes into the business
- [He forged ahead even after tragedy struck](https://thetowacademy.com/he-forged-ahead-even-after-tragedy-struck/) - Wanted to share a text I got last night from a long-time friend and client. It came with a video showing off his brand-new rotator. – “A huge milestone and accomplishment for my company and my family. Thank you Don, you helped make this happen, the tow academy had a hand in this dream. Of
- [Don’t know what’s good for him](https://thetowacademy.com/dont-know-whats-good-for-him/) - Recently had a little back and forth locally with a guy who, in my opinion, is operating against his own interests. So, I live in Missouri, one of the last bastions of normalcy left in the country. But unfortunately, there are still some purple-haired knuckleheads here who don’t appreciate what we have. And therefore, they
- [Don’t think of anything horrible](https://thetowacademy.com/dont-think-of-anything-horrible/) - In the 1984 movie Ghostbusters, there’s a scene where Bill Murray and his crew of Parapsychologists goes up against a powerful Ghost named Gozer the Destructor. At a pivotal moment in the scene, Gozer ominously instructs the Ghostbusters to “Choose your destroyer.” Which they quickly understand to mean that the first thing that comes into
- [You want me to sign a non-compete agreement?](https://thetowacademy.com/you-want-me-to-sign-a-non-compete-agreement/) - So, you're a new company owner who wants to implement a policy requiring all tow truck operators to sign a two-year non-compete agreement. Do you really think that's wise?
- [Tale of two wildly different outcomes](https://thetowacademy.com/tale-of-two-wildly-different-outcomes/) - A guy I knew a while back (whose real name I’ll not divulge) got way, way in too deep with the clubs. Darren and his wife, Christie were good people. They had three kids and were well-known in the community. Darren was motivated and wanted to get ahead and provide for his family, but one
- [Tin foil hat thoughts on the economy and the gubment](https://thetowacademy.com/tin-foil-hat-thoughts-on-the-economy-and-the-gubment/) - Got a couple of emails from folks asking if they should cut down on their marketing in a down economy. First off…if you’re thinking about doing so based on what the news is saying and the statistics put out by the government…hold on. In case you don’t know, you should never trust the news. And,
- [Where your attention goes your money flows](https://thetowacademy.com/where-your-attention-goes-your-money-flows/) - Remember the other day when I told you that story about my friend’s new rotator and how he didn’t give in to the fear and give up? Even after someone he loved died in a tragic accident? Well, I want to contrast that story with that of Gerald Parks. The year was 1966, and Gerald
- [How to get an executive position in the Sales Stomping Department](https://thetowacademy.com/how-to-get-an-executive-position-in-the-sales-stomping-department/) - You can have the best online presence, with high visibility using both Local SEO and paid ads, but it ain’t gonna make a hill of beans difference it you don’t know how to turn those calls into cash. Yep, how well your business is doing is directly related to how well you sell. So, if
- [The one minute shift that turns slow days into paydays](https://thetowacademy.com/the-one-minute-shift-that-turns-slow-days-into-paydays/) - Slow days. We all have them. That is unless you allow yourself to become low-hanging fruit. You know, knuckle draggers who are easy pickings for the auction companies and motor clubs. If you’re so busy running for those guys, then it’s going to be awful hard to use slow days to make any headway. Don’t
- [How to avoid learning the hard way](https://thetowacademy.com/how-to-avoid-learning-the-hard-way/) - The other day, during a session with one of my coaching clients, he asked how I knew so much about the towing business. Basically, what makes me an expert? Well, one thing I can tell you is I fell down a lot. I made every mistake you can think of. I got too involved with
- [Too old to get caught with his hand in the cookie jar.](https://thetowacademy.com/too-old-to-get-caught-with-his-hand-in-the-cookie-jar/) - I have a two-year-old grandson who, in my humble opinion, is on the verge of being spoiled by his mother (my daughter). Here’s what I mean. When the little guy acts out, which is most of the time, rather than correcting his behavior with a disapproving look, telling him “no” – or at minimum, not
- [A day in the life of a tow company owner turned upside down.](https://thetowacademy.com/a-day-in-the-life-of-a-tow-company-owner-turned-upside-down/) - Came an email from a long-time acquaintance. Does this sound familiar? _ After responding to an accident, my driver had to wait more than 45 minutes before being cleared to perform a recovery on a vehicle that was tied up in trees down a snow-filled embankment. Another 45 minutes later, he was loaded and headed
- [Competitors clicking on ads and wasting your money](https://thetowacademy.com/competitors-clicking-on-ads-and-wasting-your-money/) - A long time ago, when I was a kid, one of my jerky friends, whose name I’ve since forgotten, told me how he and another buddy spent untold hours over Summer break attempting to skew the results of the City’s traffic study. I’m sure you’ve seen those small black rubber tubes strung across the road
- [Pizza delivery Dave and the Golden Goose](https://thetowacademy.com/pizza-delivery-dave-and-the-golden-goose/) - In my early 20s, I delivered pizzas to make some extra cash. One day, a new guy named Dave came on board. He was trained, per usual, riding along with another driver for a shift, shadowing him as he drove around town delivering pizzas. We showed him how to use the map to find the
- [How to increase profits by providing options](https://thetowacademy.com/how-to-increase-profits-by-providing-options/) - Did you know that when elephants are trained, they use the same size rope for baby elephants as they do for adults? It’s true. When they begin training, they place a relatively small rope around the foot of a baby elephant. And the other end is attached to a stake pounded into the ground. Now,
- [Employees will stay when you’re invested in them](https://thetowacademy.com/employees-will-stay-when-youre-invested-in-them/) - The story goes that Henry Ford, the founder of Ford Motor Company, one day came into his factory and asked how many cars had been built that day. He was told the number was 6. So he painted the number 6 on the floor where everyone could see it. When the night crew came in
- [Good Cheap, and Fast, you can’t have them all](https://thetowacademy.com/good-cheap-and-fast-you-cant-have-them-all/) - Well, well. My prediction has come to light. The crackdown against “Predatory Towing” is happening. Late last year, the American Transportation Research Institute (ATRI), which is basically a mouthpiece for many of the trucking industry’s heavy hitters, released a report titled “Causes and Countermeasures of Predatory Towing.” They then handed it off to powerful lobbyists
- [Might as well sell door to door](https://thetowacademy.com/might-as-well-sell-door-to-door/) - I was checking Marketwatch the other day, as I have some money invested in the stock market. And since I was using a Chrome browser at the time and was not a subscriber to Marketwatch, I was forced to endure advertisements. Which I loathe. In fact, most of the time, I go out of my
- [You want to compare rates at the scene of an accident?](https://thetowacademy.com/you-want-to-compare-rates-at-the-scene-of-an-accident/) - I came across an article discussing a new report put out by the American Transport Research Institute ATRI. The report is titled “Causes and Countermeasures of Predatory Towing.” The goal of the report is to “Improve the relationship between the towing and trucking industries.” But I don’t think that’s really what they had in mind.
- [Don't Break The Chain](https://thetowacademy.com/dont-break-the-chain/) - Years ago, a budding young comedian named Brad Isaac approached Jerry Seinfeld at a comedy club and asked for advice. The advice he got not only made him better at making people laugh, but it was something he used to improve many aspects of his life. Seinfeld’s advice to be a better comic was to create better
- [Doesn’t even know what he’s paying for!](https://thetowacademy.com/doesnt-even-know-what-hes-paying-for/) - The best type of customer is one who expects a specific and measurable result and lets you do your job unimpeded. Worst type of customer is one who doesn’t even know what he’s paying for. I’ll give you an example of what I’m dealing with right now. Back in 2020, a guy contacted me because he wanted a
- [Sometimes people take your advice without your knowledge](https://thetowacademy.com/sometimes-people-take-your-advice-without-your-knowledge/) - You know how disheartening it is to see a young person going down the wrong path, and there’s nothing you can do to help them? That’s how I used to feel doing what I do. Take SEO, for example. While we are very selective of what articles we allow on our website, we sometimes accept guest posts from
- [Don’t worry, be happy!](https://thetowacademy.com/dont-worry-be-happy/) - I know this may come across as pollyannaish, and I’m not usually spewing psychological mumbo jumbo, but I just read something I think you’ll appreciate. Here goes. If you are committed to focusing on what is good in your life and business, it will lead to better experiences in the future. And the more you practice focusing on
- [They had the rug yanked right out from under them](https://thetowacademy.com/they-had-the-rug-yanked-right-out-from-under-them/) - And just like the song from Queen, “Another One Bites The Dust”... Those heartless sons-a-guns over at A motor club everyone is familiar with have killed another business by yanking the rug right out from under them. I’d like to say that it’s UNBELIEVABLE, but, unfortunately, it’s par for the course. Happens all the time. After years of loyal
- [New information has just crossed my desk](https://thetowacademy.com/new-information-has-just-crossed-my-desk/) - Piggy-backing on the last email you received, I wanted to mention something I’ve learned since then. While attempting to correspond with the person who sent me the email about their experiences with a third-party police dispatching (3PPD) company… Well…For some reason she used an email that is no longer active. So I wasn’t able to email her back. Did
- [Getting past the gatekeepers of law enforcement towing](https://thetowacademy.com/getting-past-the-gatekeepers-of-law-enforcement-towing/) - I wrote an article a few years back talking about the reason why I left American Towman Magazine. You can read it here, if you like. I bring it up because of a recent comment about a third-party dispatching company operating in Dallas. Here’s part of what the commenter wrote. ____ “They have eliminated the Tow Company dispatcher and are
- [Stop looking for the “Silver Bullet” to success](https://thetowacademy.com/stop-looking-for-the-silver-bullet-to-success/) - When it comes to growing your business there are thousands, hell, millions of people out there selling you on how to do it. Some of it works and some doesn’t. Some’s right for your business and some aren't. There are two problems here. Most of these companies don’t know about your business and your specific needs. They just lump
- [We all make mistakes...](https://thetowacademy.com/we-all-make-mistakes/) - If you’ve ever seen the movie 8 Mile, you were exposed to a powerful lesson that you may not be aware of. To refresh your memory, Eminem plays this poor white rapper who engages in rap battles, and during the last battle, as the underdog, he acknowledges all of his weaknesses and mistakes and just owns
- [How motor clubs help my clients](https://thetowacademy.com/how-motor-clubs-help-my-clients/) - I gotta take my hat off to motor clubs due to how good they’re making my clients look. Seems like all you have to do nowadays is show up when you say you’re gonna. Ok, here’s what happened. Just yesterday, one of my clients got a 5-Star Google review that went something like this. “We called AAA and waited
- [Leading is encouraging the right kind of behavior](https://thetowacademy.com/leading-is-encouraging-the-right-kind-of-behavior/) - I was talking to a friend the other day who went to the CIC, Collision Industry Conference in Indianapolis. She was talking about how all the collision repair shops were having a hard time hiring and retaining estimators, and repair technicians. It’s the same with the towing industry, I know. And, as a solutions-oriented person, she was trying
- [Sometimes you gotta laugh at yourself](https://thetowacademy.com/sometimes-you-gotta-laugh-at-yourself/) - Gotta tell you a story about something a little embarrassing that happened to me a couple of weeks back. My wife and I were in the Walgreens looking for pool toys for the kids, and as I was looking at the aisle signs above the aisles, I noticed one that said, “Seasonal Incontinence.” I elbowed my wife,
- [Don’t you just love the ain’t nobody tell me nothing people?](https://thetowacademy.com/dont-you-just-love-the-aint-nobody-tell-me-nothing-people/) - Miss Cleo-like, I can pretty much predict who’s gonna make it in this business. For the most part, it ain’t those who believe they already know everything… I know you know people like that. Ego is a killer. On the other hand, humility allows you to learn quickly. Because your mind is open and you absorb information like a 4-year-old. Of
- [How to use unpredictability to win customers](https://thetowacademy.com/how-to-use-unpredictability-to-win-customers/) - When choosing who would play the lead role in the Blair Witch Project, the auditioners were told to pretend they’d been in prison for 20 years. They were then instructed to act as if the producers were the parole board, and the applicant’s job was to convince the board to let them out of prison. But the
- [My argument against electric vehicles (they’re so quiet)](https://thetowacademy.com/my-argument-against-electric-vehicles-theyre-so-quiet/) - This morning, I was running, and I noticed a Bass Pro Shop hat sitting on the dashboard of some guy’s van. And I immediately started thinking about going to the Bass Pro store some 30 miles away. I didn't need anything from there but was almost ready to go until I realized I had just fallen for
- [I ain’t gonna sugar coat it just so your feelings don’t get hurt](https://thetowacademy.com/i-aint-gonna-sugar-coat-it-just-so-your-feelings-dont-get-hurt/) - People email me regularly asking for help starting a towing business. And I’m glad to help...but sometimes they don’t like what they hear when I respond. I got this one today. “I am trying to start a towing business in (Large Coastal City) because my other business just went kaput. So do you think it's a good idea
- [Managing methods of communicating with customers](https://thetowacademy.com/managing-methods-of-communicating-with-customers/) - Ok, so a small sliver of what we do includes monitoring contact form submissions on our clients’ websites. So, if a motorist chooses to communicate via email, we’re also notified and can alert the client in case they missed it. Not everyone opts for this, as most towing customers just pick up the phone and call. The clients
- [I had a hard time when I was just starting out](https://thetowacademy.com/i-had-a-hard-time-when-i-was-just-starting-out/) - Today, I’ve got a story of how recency and consistency are two of the most effective tools you can use to grow your business. But before we delve into that, let’s define recency. Most companies who sell products define recency as how long ago a customer made a purchase. The idea being that the more recent the purchase,
- [Let's make 2024 your best year ever!](https://thetowacademy.com/lets-make-2024-your-best-year-ever/) - So, I’m a solutions guy. If you show me a problem, I’ll quickly ascertain the reason it happened and then find a solution so that it doesn’t happen again. I am not a hand-wringer. I loathe listening to someone drone on and on about their woes. Heck with that. I’m going to look for a solution and fix the problem. Unfortunately,
- [Recency trumps free-bee seeking](https://thetowacademy.com/recency-trumps-free-bee-seeking/) - So, I regularly get questions from the uninitiated who want to start a towing business. Questions like… What percentage of my business should be devoted to each customer type? Motor clubs, police towing, repos, PPI, and cash calls. Can a towing business operate without being on State rotation? Should I start providing nonconsensual towing immediately since I’ll need to
- [How To Partner With Top Insurance Companies](https://thetowacademy.com/how-to-partner-with-top-insurance-companies-and-make-money/) - AAA has been offering Roadside Assistance for 100 years now but the majority of the population has never taken advantage of the services they and other Top Insurance Companies provide.
- [Customers can be annoying to the distracted](https://thetowacademy.com/customers-can-be-annoying-to-the-distracted/) - When I was a kid, I lived in a trailer court where we had this tight-knit group that liked to play football, basketball, and other team sports. And we were good too. Sometimes other kids wanted to join in the fun. But if they were easily distracted, less disciplined, and didn't play by the rules,
- [How to turn problems into opportunities](https://thetowacademy.com/how-to-turn-problems-into-opportunities/) - My cousin, Dustin, called me the other day asking what I thought about the debt ceiling thing. He owns a construction business and is concerned that if the people in DC don't strike up a deal soon, federal employees will lose their jobs, and the housing market will tank. He then went on to talk
- [How to keep your support crew fat and happy](https://thetowacademy.com/how-to-keep-your-support-crew-fat-and-happy/) - I don't know if you've ever had this problem, but one of my biggest challenges when I first started up in this business was being short on cash to pay for truck repairs. Sure, I'd eventually come up with the money. But sometimes the bills weren't always paid in a timely manner. Looking back, this
- [How to get out of the doom loop](https://thetowacademy.com/how-to-get-out-of-the-doom-loop/) - If you've ever been behind the wheel, minding your business, and been rudely interrupted by someone who thinks you cut them off, you're in good company. Yep, happened to me a couple of days ago. While it was frustrating being tailgated and on the receiving end of nasty hand gestures, it was funny and somewhat
- [Why Lincoln & portly gals are likeable](https://thetowacademy.com/why-lincoln-portly-gals-are-likeable/) - In 1982, the Chicago Tribune asked historians and political scientists to rate all the US Presidents through Jimmy Carter to determine who were the greatest. At the top of their list was Abraham Lincoln. Abraham Lincoln was a tall, awkward man with a big nose and a thin neck. His odd appearance was exacerbated by
- [How to avoid being blocked by your customers](https://thetowacademy.com/how-to-avoid-being-blocked-by-your-customers/) - In an effort to avoid popups, ads, videos, and other distracting stuff online I recently downloaded the Brave browser. Brave blocks ads from showing up when you do a search, and I love it. I'm not the only one. Millions of people are now using Brave and other similar solutions to avoid seeing ads. The
- [All he wanted to do was play football](https://thetowacademy.com/all-he-wanted-to-do-was-play-football/) - Way back in the late 70s, there was a high school kid named Tommy Mapother. He wasn't that great of a student and focused on sports instead of bookwork. He got into wrestling, but unfortunately, he was below average there as well. He didn't win any matches his first year and eventually began winning a
- [How to attract and retain quality tow truck operators](https://thetowacademy.com/how-to-attract-and-retain-quality-tow-truck-operators/) - If you've ever put together a 300-piece puzzle, you know that you gain momentum as you go. One piece in the right place allows you to see things you hadn't before. Which leads to fitting more pieces where they belong. And in a short time, you see the whole picture. Well, the skills needed to
- [Comes a claim of making bank running club calls](https://thetowacademy.com/comes-a-claim-of-making-bank-running-club-calls/) - Recently, I received an angry email from a reader who was responding to an email I sent which had the following subject line, "Measly Motor Club Rates Be Damned." Here's what got him so flustered. An email I wrote... ************ I still remember the first time a motor club rep put me in my place.
- [Having uncomfortable conversations](https://thetowacademy.com/having-uncomfortable-conversations/) - In the summer between my sophomore and junior year in high school, I began running because I wanted to join the Cross Country team the next school year. I'd just finished a whole semester of typing class and was disappointed with the C grade I'd earned. So to keep me occupied and to hopefully get better at typing,
- [Which motor clubs are the best to work for?](https://thetowacademy.com/which-motor-clubs-are-the-best-to-work-for/) - I get that question all the time. It's usually from people who have not yet dipped their tow into the wide world of towing. My answer is simple. The best motor clubs are the ones you don't contract with. Yes, some of the clubs pay more than others when you're contracted with them. But zero clubs pay your regular rates if
- [Closing More Calls By Relating Your Value](https://thetowacademy.com/closing-more-calls-by-relating-your-value/) - If you're getting tons of calls but closing a low percentage of them, it might have something to do with how you're relaying the value your company provides.
- [Retaining Tow Truck Operators Through the Seasons](https://thetowacademy.com/retaining-tow-truck-operators-through-the-seasons/) - Are you having difficulty retaining tow truck operators through the seasons? If your business must endure hard winters, retaining tow truck drivers is a challenge.
- [Buying A Tow Truck at a Tow Show](https://thetowacademy.com/buying-a-tow-truck-at-a-tow-show/) - Are you considering buying a tow truck at a tow show this year? If so, you'll have ample opportunity to buy a tow truck or two at any of the tow shows you attend.
- [Why Start A Towing Business?](https://thetowacademy.com/why-start-a-towing-business/) - What is the point of buying a tow truck and working 80 hours per week? Are you entirely altruistic in your approach to business, or do you want more out of life?
- [Types of Tow Trucks Towing Companies Use](https://thetowacademy.com/types-of-tow-trucks-towing-companies-use/) - Towing companies use different types of tow trucks for various vehicle types and recovery needs. In this article, we discuss the different types of tow trucks.
- [How To Respond To Online Reviews](https://thetowacademy.com/how-to-respond-to-online-reviews/) - For towing company owners, learning how to respond to online reviews, both good and bad, can help you grow your business. Learn why and how you should respond.
- [How To Purge Your Business of Motor Clubs](https://thetowacademy.com/how-to-purge-your-business-of-motor-clubs/) - If you're ready to purge your business of motor clubs because you've decided that they're not worth the effort, here are three things you can do that will help.
- [Why Smart Tow Company Owners Use Google Ads](https://thetowacademy.com/why-smart-tow-company-owners-use-google-ads/) - To be successful, smart tow company owners use Google Ads. Motor clubs, promise lots of calls, but the rates they pay are nothing compared to cash-paying customers.
- [How To Get On Police Rotation](https://thetowacademy.com/how-to-get-on-police-rotation/) - In this article I explain how to get on Police Rotation as well as the challenges surrounding nonconsensual towing requirements and dealing with the politics.
- [8 Things You Should Do After a Car Accident](https://thetowacademy.com/8-things-you-should-do-after-a-car-accident/) - After a car accident, you’re in a state of shock. And, you may find it difficult to know exactly what to do. Here is what you should do after a car accident.
- [Using Propaganda in The Towing Business](https://thetowacademy.com/using-propaganda-in-the-towing-business/) - Is using propaganda in the towing business a wise strategy to gain the upper hand and outwit the competition? In this article, we explore the pros and cons of propaganda.
- [Disposing Of Abandoned Vehicles](https://thetowacademy.com/disposing-of-abandoned-vehicles/) - If you've ever had difficulty disposing of abandoned vehicles due to the owner's reluctance to hold up their end of the bargain this article might resonate with you.
- [When The Desire For Control Can Harm Your Business](https://thetowacademy.com/when-the-desire-for-control-can-harm-your-business/) - When I first started out in the towing business I believed that I had to be in complete control of everything. I needed to know what everyone was doing at all times. I needed to keep an eye on my competitors and more.
- [What Makes Your Towing Company Different?](https://thetowacademy.com/what-makes-your-towing-company-different/) - What Makes Your Towing Company Different? What is it that your business does that sets you apart from your competition? If there is no differentiation between you and the competition, then why start a towing business in the first place? If you don’t do anything different or better than the other towing companies in your
- [Motor Clubs A Shortcut To Mediocrity](https://thetowacademy.com/motor-clubs-a-shortcut-to-mediocrity/) - Motor Clubs A Shortcut To Mediocrity. Before we begin the discussion as to why I, as a seasoned towing company owner, believe that working for motor clubs is simply a shortcut to mediocrity, I’d like to set the stage and explain how we human beings allow ourselves to fall into such traps in the first
- [How Towing Customers Think](https://thetowacademy.com/how-towing-customers-think/) - If you find it difficult to understand how towing customers think you're in good company. Regardless of if you've been in business 100 years, you'll want to know this.
- [Dealing With An Angry Towing Customer Without The Use of Mixed Martial Arts](https://thetowacademy.com/dealing-with-an-angry-customer-without-the-use-of-mixed-martial-arts/) - With every interaction, it's assumed that you have two likely outcomes, you win or you lose. When dealing with angry towing customers, there's a third option.
- [What Opinion Editors Don't Know Can Hurt Your Towing Business](https://thetowacademy.com/what-they-dont-know-can-hurt-your-towing-business/) - An opinion editor for the Wichita Eagle news publication castigates towing company owners in Wichita, Kansas. Accuses them of predatory towing and gouging people.
- [How To Get Reviews For Your Towing Business](https://thetowacademy.com/how-to-get-five-star-reviews-for-your-towing-business/) - We teach you an easy and cost-effective way for how to get reviews for your towing business. A large quantity of quality online reviews is necessary to grow.
- [Effectively Handling Towing Customers](https://thetowacademy.com/effectively-handling-towing-customers/) - Towing company owners must remember that they're also in the service industry, which means they must know how to effectively relate with people during difficult times.
- [How Towing Companies Generate Sales Online](https://thetowacademy.com/how-towing-companies-generate-sales-online/) - Why is it important to learn how towing companies generate sales online? Don't start a towing company, and don't sign any contracts until you read this article.
- [Should You Become a Contracted Roadside Assistance Provider for the Insurance Companies?](https://thetowacademy.com/should-you-become-a-contracted-roadside-assistance-provider-for-the-insurance-companies/) - If you're in the towing business, becoming a contracted or non-contracted roadside assistance provider for the insurance companies is not an easy decision.
- [How An Optimized Website Boosts Your Google Listing](https://thetowacademy.com/how-an-optimized-website-boosts-your-google-listing/) - In this post, we provide definitive proof that having an optimized website will help your business show up higher on the map, in the Google Business Listings.
- [Does towing company search engine optimization matter?](https://thetowacademy.com/does-towing-company-search-engine-optimization-matter/) - Does towing company search engine optimization matter for those in the repo business? In this article, we answer this question and others about SEO for towing.
- [Is providing roadside assistance a waste of your time?](https://thetowacademy.com/is-providing-roadside-assistance-a-waste-of-your-time/) - Is providing roadside assistance a waste of your time? If the goal is to grow a sustainable business, roadside assistance should be included in your offerings.
- [Are You Just Another Angry Tow Truck Driver?](https://thetowacademy.com/are-you-an-angry-tow-truck-driver/) - Operating a tow truck is difficult work, but it's no excuse to become an angry tow truck driver. Yes, motorists are unreasonable in what they expect from you.
- [Should Tow Companies Manage Their Own Ads?](https://thetowacademy.com/should-tow-companies-manage-their-own-ads/) - Should tow companies manage their own ads? Smart towing company owners understand that mastery of Google Ads is an ongoing process, not a one-time event.
- [How to know if your Google ads are working](https://thetowacademy.com/how-to-know-if-your-google-ads-are-working/) - We show you how to know if your Google ads are working. Stop pending money without a clear way of knowing you are getting the results you are looking for.
- [Tow Truck Marketing, How To Get More Cash Calls](https://thetowacademy.com/tow-truck-marketing/) - If you're starting a towing business and are struggling with tow truck marketing issues, this article can help. I've spent years in the towing business, and...
- [How To Start A Towing Company](https://thetowacademy.com/how-to-start-a-towing-company/) - Learn how to start a towing company you can eventually sell or pass down to your children. In this article, you'll gain an understanding of what's required.
- [Avoiding Damages While Retrieving Keys](https://thetowacademy.com/avoiding-damages-while-retrieving-keys/) - If you have trouble avoiding damages while retrieving keys from a locked car, you're not alone. Most motorists struggle, and some even cause damage trying to unlock their cars.
- [The Confidence Factor](https://thetowacademy.com/the-confidence-factor/) - When I was a teenager, I had an issue with confidence, I had the same challenges and obstacles that many had growing up. But at the time, I didn't know it. I assumed that everyone else was totally confident in themselves, and I was the odd man out. Fast forward a few decades, and I've
- [How To Retain Tow Truck Drivers](https://thetowacademy.com/how-to-retain-tow-truck-drivers/) - We look at how to retain tow truck drivers and stop a constant churning that can negatively impact your business. And provide you with action steps to fix it.
- [Towers Beware Motorists Wanting Something For Nothing](https://thetowacademy.com/motorists-wanting-something-for-nothing/) - The National Council on Towing Parity warns that the roadways are filled with motorists wanting something for nothing this winter. Towers, be on the lookout for these roadway scammers.
- [AAA Towing Experience, Helping Mrs. Maisy](https://thetowacademy.com/aaa-towing-experience-helping-mrs-maisy/) - Have you ever had a AAA towing experience that was over the top? In this article, we talk about helping Mrs. Maisy with her car during a confusing and trying time.
- [Handling the Ups And Downs- Sometimes it's just slow](https://thetowacademy.com/handling-up-and-down-times/) - To say that the towing business is hard is an understatement. The expectations placed on you are many. You must be trained, equipped, and available at a moment's notice. You must carry five kinds of insurance and be licensed by every town, city, and state in which you operate. Your pockets must be deep enough
- [Successful Tow Company Owners Don't Put All Their Eggs In One Basket](https://thetowacademy.com/successful-tow-company-owners-dont-put-all-their-eggs-in-one-basket/) - Successful tow company owners don't put all their eggs in one basket. To win in the towing business means not only avoiding the pitfalls, but knowing where true opportunities lie.
- [Why Your Tow Company Marketing Isn't Working](https://thetowacademy.com/why-your-tow-company-marketing-isnt-working/) - Many tow company owners believe that every motorist has a roadside assistance plan and that tow company marketing is not necessary. We dispel that belief
- [Why Your Towing Business Needs A Social Media Policy](https://thetowacademy.com/why-your-towing-business-needs-a-social-media-policy/) - How and why you should incorporate a social media policy into your towing business. Do not inhibit employees from attempting to create a better work environment.
- [Why I Left American Towman Magazine](https://thetowacademy.com/why-i-left-american-towman-magazine/) - A short article explaining why I no longer write for American Towman Magazine. A conflict which culminated in a disagreement over what's best for the towers.
- [The Monthly Costs Associated With Running A Towing Business](https://thetowacademy.com/the-monthly-costs-associated-with-running-a-towing-business/) - From fuel to purchasing, the monthly costs associated with running a towing business can be difficult to grasp. This article gives the aspiring tow company owner a heads-up.
- [What's a Tow Boss Looking for when Hiring Tow Truck Drivers](https://thetowacademy.com/whats-a-tow-boss-looking-for-when-hiring-drivers/) - Are you looking for a job as a tow truck driver? What employers are looking for when hiring tow truck drivers. A detailed insight into the mind of your employer
- [Dealing With Adversity- Fear is Your Friend](https://thetowacademy.com/fear-is-your-friend/) - How well you do in the towing business depends entirely on your ability to deal with adversity. For example, handling unreasonable motor club customers is always a challenge. It takes the ability to think on your feet and adjust your approach when expectations are high and the motorist isn't the one paying the bill. The
- [Confessions of a Tow Truck Driver: The Customer Who Refused To Pay](https://thetowacademy.com/confessions-of-a-tow-truck-driver-the-customer-who-refused-to-pay/) - It was 4:00AM and I was winching a car out of the mud. When I was finished and tried to collect my fee...They ran.
- [The Value of Sharing Mistakes](https://thetowacademy.com/the-value-of-sharing-mistakes/) - Running a towing business is stressful, you're bound to make a mistake now and then. But, did you know that sharing mistakes can not only help you but others?
- [Tow Truck Operators Save Lives](https://thetowacademy.com/tow-truck-operators-save-lives/) - Motorists don't appreciate the value that tow truck operators provide. The truth is tow truck operators save lives every day by removing distractions from the road.
- [Allstate Changes How They Assign Calls- Are You Digital?](https://thetowacademy.com/allstate-changes-how-they-assign-calls/) - There's an upcoming policy change you don’t want to miss. Allstate will be giving preference to service providers who opt to receive their calls digitally.
- [How To Become The Authority In Your Market](https://thetowacademy.com/how-to-become-the-authority-in-your-market/) - To become the authority in your market you need to be found in more than one position on Google's front page for your search terms. This article shows how...
- [How To Increase Your Towing Company's Profits Through Accurate Record Keeping](https://thetowacademy.com/how-to-increase-your-towing-companys-profits-through-keeping-accurate-records/) - If you want to increase your towing company profits you need to keep accurate records. We give you the tools and teach you how to know if you're profitable.
- [How to Be More Visible In Your Market](https://thetowacademy.com/how-to-be-more-visible-in-your-market/) - The Quickest Way To Lose Business Is To Be Invisible The towing business is a needs-based service business. When the need arises, most people choose the first towing company that comes to mind. If they can't remember a particular name, they'll perform a search online or look in the yellow pages under towing. Be memorable:
- [How To Use Video On Your Tow Company Website](https://thetowacademy.com/how-to-use-video-on-your-tow-company-website/) - Using video on your tow company website can be a good idea. If done properly videos can provide a window into your business, allowing customers to get a first-hand view of you and the services you provide to the community. But, video done wrong, can actually harm your business.
- [How To Hire Tow Truck Operators](https://thetowacademy.com/how-to-hire-tow-truck-operators/) - When I first started in business, one of my biggest challenges was hiring tow truck operators. Instead of looking for superstars, I created a better way to hire.
- [Who Should Pay When Accidents Occur?](https://thetowacademy.com/who-should-pay-when-accidents-occur/) - Who should pay when damages to company, or customer property occur? The answer is simple if you have a clear and concise damages policy.
- [Do You Have The Right Mindset For The Towing Business?](https://thetowacademy.com/do-you-have-the-right-mindset-for-the-towing-business/) - To be in the towing business you've got to be able to withstand the difficulties that come your way, and you must be able to change and adapt as things change. This means you must have the right mindset. Do you have the right mindset for the towing business?
- [Effective Tow Company Dispatching](https://thetowacademy.com/effective-tow-company-dispatching/) - Whether you are using Pay Per Click marketing, SEO, or any other method to get your phones ringing you need effective tow company dispatching to make more sales
- [Want Better Results? Do Something Different](https://thetowacademy.com/want-better-results-do-something-different/) - I thought I knew how to run my business just fine until Louise walked in the door crying because she'd been arrested and we'd towed her car. Louise helped me to make a change that changed my life.
- [Four Things You Can Do TODAY To Avoid Losing Money](https://thetowacademy.com/four-things-you-can-do-today-to-avoid-losing-money/) - Do you know when it's time to cut your losses and go in a different direction? Competing in a losing game means on one makes any money.
- [Weeding Your Business- Keeping Out Bad Employees And Bad Customers](https://thetowacademy.com/weeding-your-business-keeping-out-bad-employees-and-bad-customers/) - Have you been receiving calls lately about the same employee? Do you have customers you wish you didn't? Once in a while your towing business needs weeding.
- [Honing In on The Right Customer](https://thetowacademy.com/honing-in-on-the-right-customers/) - The market is your customer-Now that's deep. What I mean to say is the person who uses your services is your market. This can be the lady who just locked her keys in her car, the trucking company fleet manager with a downed unit or the auto repair shop owner who needs one towed in.
- [When Building your Business you don't Have to Change the World](https://thetowacademy.com/when-building-your-business-you-dont-have-to-change-the-world/) - Doug lived in a quiet little subdivision on the west side of town. He worked for the A-1 Towing company for a little over a year. He'd moved up quickly due to his hard work and eagerness to learn, so the boss asked if he would participate in the on-call calendar. On-call participation would mean
- [Price Controls Ruin Markets](https://thetowacademy.com/price-controls-ruin-markets/) - When you have customers complaining about your towing rates tell them that price controls ruin markets. Towing companies must be profitable to stay in business.
- [Do Rate Caps on Towing Bring Down Consumer Costs?](https://thetowacademy.com/do-rate-caps-on-towing-bring-down-consumer-costs/) - Do rate caps on towing bring down consumer costs if not controlled? One need only look at how healthcare costs have increased over time with government involvement.
- [When Relationships Matter- Managing Customer Complaints To Ensure Future Business](https://thetowacademy.com/when-relationships-matter-managing-customer-complaints-to-ensure-future-business/) - You need to consider many factors when running your business. You need to charge enough money to continue to make a profit and be available in times of emergency but you also need to communicate with customers when they don't understand those charges. That fine balance is the art of Relationship Management
- [Ten Ways To Get Great Feedback From Your Customers](https://thetowacademy.com/ten-ways-to-get-great-feedback-from-your-customers/) - To keep customers coming back when they need a tow you need to treat them right. Here's a list of 10 things that will get them coming back for more whenever they're stranded.
- [The "Paying It Forward" Way To Build A Business](https://thetowacademy.com/the-paying-it-forward-way-to-build-a-business/) - A scientific study revealed that North American Grey Squirrels retrieve only about 77% of the nuts they bury. Maybe they’re just forgetful. Or maybe it’s reciprocation built into their DNA, an inescapable force that causes them to be an unwitting partner in reforestation, giving back to the trees they pilfer.
- [Why Towing Company Rate Caps Are Bad](https://thetowacademy.com/why-towing-company-rate-caps-are-bad/) - In this article, I explain how towing company rate caps are bad for everyone involved, from the motorist who's required to wait in traffic to the tow company owner.
- [How To Determine Your Average Cost Per Tow](https://thetowacademy.com/how-to-determine-your-average-cost-per-tow/) - It is our never-ending mission to inspire you to greater heights, to create a highly profitable towing business you will love. In that vein, today we are going to show you how to easily determine your average cost per tow. With the use of this information and the right marketing approach, profits will soon follow.
- [How To Get Your Towing Bill Paid](https://thetowacademy.com/how-to-get-your-towing-bill-paid/) - Towers, if you've worked a tractor-trailer accident or provided towing and recovery services, you may have had issues with how to get your towing bill paid.
- [What Makes A Towing Company Sellable](https://thetowacademy.com/what-makes-a-towing-company-sellable/) - Whether you are looking to purchase a towing company, or you're ready to sell your business, knowing what makes a towing company sellable is highly valuable.
- [What is Opportunity Cost?](https://thetowacademy.com/opportunity-cost-towing-business/) - If you've ever been asked to provide towing for less than your usual rates, you've likely lost more than just what you discounted. You paid an opportunity cost.
- [What's Your Rates? 3 Ways To Be Competitive Without Focusing On Price](https://thetowacademy.com/whats-your-rates-3-ways-to-be-competitive-without-focusing-on-price/) - If you haven't checked in a while now's the time to do it. Your business could be suffering from neglect. You could be neglecting the very people who have a huge impact on your business.
- [Do Caps On Towing Rates Bring About The Desired Affect?](https://thetowacademy.com/do-caps-on-towing-rates-bring-about-the-desired-affect/) - You want to start a towing business but are afraid of all the hype of being limited by how much you can charge. Rather than allowing the free market to decide, many local governments have taken advantage of the misguided perceptions that towing companies charge too much.
- [How To Start A Roadside Assistance Business](https://thetowacademy.com/how-to-start-a-roadside-assistance-business/) - Do you want to learn how to start a roadside assistance business? Learning what's required to obtain a contract with the insurance companies can be hard, but it's well worth the effort. Daily, there are 100’s of thousands of calls for roadside assistance, and demand is ever increasing. We show you exactly what to do.
- [How To Get in the Towing Business- By Working For Someone Else](https://thetowacademy.com/breaking-into-the-towing-business-by-working-for-someone-else/) - Getting into the towing business may seem difficult. This article shows you how to get into the towing business by working for another towing company first.
- [Philly Newspaper Editor: Tow Truck Operators Are Pirates Looking to Steal Cars?](https://thetowacademy.com/philly-newspaper-editor-tow-truck-operators-are-pirates-looking-to-steal-cars/) - Are tow truck operators providing a service to the community when the remove illegally parked cars? Private Party Impounds are good for the community.
- [Roadside Assistance Business Model](https://thetowacademy.com/roadside-assistance-business-model/) - Want to learn how to become a roadside assistance provider? Our Roadside Assistance Business Model will help you understand what's required to prosper and how to start your own roadside assistance business. Become a non-contracted roadside assistance service provider or obtain roadside assistance contracts today.
- [Clearing The Roadway- Making the Difference with Speed, Communication & Safety](https://thetowacademy.com/clearing-the-roadway-making-the-difference-with-speed-communication-safety/) - Let's say you haven't responded to many accidents. And you're one of those guys whose stomach gets tight at the thought of public speaking. The pressure put on...
- [How To Ask For Reviews, Six Scripts You Can Use](https://thetowacademy.com/how-to-ask-for-reviews-six-scripts-you-can-use/) - Improving your towing company's reputation means more reviews. But how to ask for reviews and get them can be difficult. Use these six scripts for more reviews.
- [Getting Your Towing Business On Google's Front Page](https://thetowacademy.com/the-5-things-your-towing-business-needs-to-get-found-on-googles-front-page/) - To get your towing business on Google's first page, you need to have an optimized and properly structured website, an optimized and verified Google My B...
- [How To Choose The Best Tow Company Domain Name For SEO](https://thetowacademy.com/how-to-choose-the-best-tow-company-domain-name-for-seo/) - In this post we discuss how to choose the best domain name for your tow company. The one that provides the best possible impact on Search Engine Optimization and your marketing.
- [When Starting Out in the Towing Business- Know You Are Not Alone](https://thetowacademy.com/starting-out-in-the-towing-business/) - Starting out in the towing business can be a difficult and confusing procedure. Here's some guidance on how those just starting out can find their own way.
- [Piecing Together a Successful Marketing Plan](https://thetowacademy.com/marketing-plan/) - In sitting down to write a short article describing the methods I use to market my business I noticed that it's begun to rain. I always hated rain. When I was a kid we weren't allowed to go outside when it rained. Doing so would be risking a cold due to the moisture that might settle
- [Damage Waiver](https://thetowacademy.com/damage-waiver/) - How many times have you winched a vehicle out of a ditch and had complaints of damages? Sometimes there’s just nothing you can do. When the only other way of extracting the vehicle is to call in a helicopter (something a liability only customer will not pay for) your only recourse is to get a signed damage waiver.
- [Comparison Of The Best Motor Clubs To Work For](https://thetowacademy.com/using-my-2014-sales-figures-a-compilation-of-the-best-motor-clubs-to-work-for/) - While purporting themselves to be a safe-guard against rogue, price-gouging towers, Motor Clubs continue to partner with them. The same towers the clubs claim..
- [We Have A Common Enemy & It's Not Your Competition](https://thetowacademy.com/we-have-a-common-enemy-its-not-your-competition/) - Tow Truck Operators...your competitors are not your enemy. We have one common enemy and that is the motor clubs. They have successfully pitted us against one another for years...but now time has come for us to unite and say no more. A rebellion is on the horizon...
- [Spending Your Money On Tow-Search Sites Versus Doing It Yourself](https://thetowacademy.com/advertising-on-tow-search-sites-versus-doing-it-yourself/) - They want you to advertise on their site because once you’re there you’ll be bait. They’ll use your listing as a hook to go after all the other towing companies in your area.
- [7 Digital Marketing Myths You're Being Sold](https://thetowacademy.com/7-digital-marketing-myths-youre-being-sold/) - 7 digital marketing myths national web companies are selling you. And as they go after the lowest hanging fruit they're costing you time, money, and lost ROI
- [$500 Towing Fee - Who's To Blame?](https://thetowacademy.com/500-towing-fee-whos-to-blame/) - Towing fees are high, everyone would agree, but who should take the blame. Are towing companies gouging their customers or are city governments to blame for increases in towing fees?
- [How To Use Motor Clubs To Your Advantage](https://thetowacademy.com/how-to-use-motor-clubs-to-your-advantage/) - Insurance Companies, car manufacturers, mobile phone companies, and a whole host of other businesses are jumping on the bandwagon to provide roadside assistance to their customers. But are the towing companies who service them getting a raw deal?
- [Will Uber's California Defeat Shake Up AutoReturn And The Motor Clubs?](https://thetowacademy.com/will-ubers-california-defeat-shake-up-autoreturn-and-the-motor-clubs/) - Uber is similar to AutoReturn and the motor clubs in that they are a 3rd party dispatching company. They bring customers and employees together to do business, taking their cut
- [How To Get A Verified Google Plus Page](https://thetowacademy.com/how-to-get-a-verified-google-plus-page/) - How to Get your towing business's Google Plus Page verified. 314.328.9869. If you want to be found when a motorist performs a search you need verified...
- [Three Customers Available to the Towing Industry](https://thetowacademy.com/three-customers-available-to-the-towing-industry/) - If you want to make money in the towing business you must focus your attention on the three types of customers available to the towing business, they are...
- [Determining Rates For Services](https://thetowacademy.com/determining-rates-for-services/) - One of the first questions towers ask is: How much should I charge? You're in business to make money and you don't do that by working for nothing. The first thing you've got to be sure of is that your lights stay on and the trucks stay running- Anyone with a pulse can do that.
- [Working With Motor Clubs- Best Practices](https://thetowacademy.com/working-with-motor-clubs-best-practices/) - The towing business has it's ups and downs. One day you'll be flooded with towing calls and accidents the next you'll be wondering how you got into the towing business
- [Returning Items Left in Abandoned Vehicles](https://thetowacademy.com/returning-items-left-in-abandoned-vehicles/) - As towers we've become desensitized to the trauma associated with being involved in a traffic accident. Whereas the majority of the population tends to shy away and be fearful of situations involving crushed metal and broken glass, towers thrive on them. Which means we've got to step back and use a little empathy when dealing
- [Strive for Excellence Not Perfection](https://thetowacademy.com/strive-for-excellence-not-perfection/) - When I started out in this business I was as rigid as a rail. Any little misstep or perceived misstep was blown way out of proportion. If a driver couldn't serve a customer immediately due to the fact that he'd failed to fill up his gas can, since the last time he used it- it was totally
- [How To Ask For Referrals](https://thetowacademy.com/how-to-ask-for-referrals/) - A good friend from out of the area called asking me to refer a body shop in my area as he had a friend who was local in need of repairs to her car. I was on the spot. I know all of the body shops around and I know that they, for the most part,
- [How to Get and Keep Good Employees](https://thetowacademy.com/how-to-get-and-keep-good-employees/) - Running a business with employees is not a task to be taken lightly. Whether you manage for someone else or it's your own business filled with a half dozen or more employees, you can attest to the challenges that arise. You've got scheduling issues, they've got personal things to take care of. You assign tasks, they
- [Using a Daily Checklist to Keep the Peace](https://thetowacademy.com/using-a-daily-checklist-to-keep-the-peace/) - If you have employees you will inevitably experience times when there are no calls. And regardless of how your drivers are compensated, commission plus hourly, or hourly only, you'll need their help with other items besides running calls. In order for your operation to run smoothly trucks need maintained, and repaired. The shop will need to be
- [Turning Repair Shop Owners Into Customers](https://thetowacademy.com/turning-repair-shop-owners-into-customers/) - The rain is falling and I’m looking forward to another busy day here. Drive-time and wet streets always make for a powerful combination. But once the rush passes we’ll be waiting for regular customers to call. The towing business is tough. We’re similar to EMT’s and Firefighters in that business is good when things go
- [Closing the Gap Between What You're Selling and What They Want](https://thetowacademy.com/closing-the-gap-between-what-youre-selling-and-what-they-want/) - The key to closing the gap is to learn what your customer fears most when making a buying decision, and provide him with a solution that dispels that fear.
- [Getting Started- The Business of Towing](https://thetowacademy.com/getting-started-the-business-of-towing/) - Here’s a list of the different revenue sources and rates others have charged. These rates are not representative of any area in-particular and should...
- [Repair Shops Have A Choice](https://thetowacademy.com/repair-shops-have-a-choice/) - Every day repair shops provide a variety of services from simple oil changes to brakes and engine issues and periodically they’ll get a call from a customer
- [Forget About the Small Stuff, Find Your Customer's Biggest Pain](https://thetowacademy.com/forget-about-the-small-stuff-find-your-customers-biggest-pain/) - A towing company owner must find and give voice to what customers privately fear. But you can’t stop with the small fears, price and time. Go for the Big Fears.
- [How To Run Your Business From Your Truck](https://thetowacademy.com/how-to-run-your-business-from-your-truck/) - With resources and step-by-step how to guides for getting set up to run your towing business from your truck, Don explores the pro's and cons of going mobile
- [Creating An Effective Marketing Message](https://thetowacademy.com/creating-an-effective-marketing-message/) - If you want to develop an ad to get more customers for your towing business you need to start by finding a single problem. A problem that the customer needs solved now.
- [Are You Asking The Wrong Questions](https://thetowacademy.com/are-you-asking-the-wrong-questions/) - We want more money. Why? Because we want the ability to provide a high quality lifestyle to our family. But seeking more money for the sake of money without regard for those you service is a mistake.
- [The Art To Winning Any Argument](https://thetowacademy.com/winning-the-argument/) - If you've ever gotten into it with a customer over a tow bill you know how frustrating it can be. They don't understand your expenses and try to rationalize their beliefs with unreasonable examples of other service they've received.
- [Are You Subsidizing The Motor Clubs?](https://thetowacademy.com/are-you-subsidizing-the-motor-clubs/) - Geico Motor Club has a new policy—they pay for gas. But don't get too excited, it's not what you think. They're new policy requires towers to subsidize this service to their customers. Up until a few months ago, if one of Geico's insured ran out of gas, they would issue a purchase order for the
- [Move Over Motor Clubs - Abusive Roadside Assistance Companies Can Be Replaced](https://thetowacademy.com/move-over-aaa-abusive-roadside-assistance-companies-can-be-a-thing-of-the-past/) - Jason is a tower from the Midwest and he's fed up. He sent me a letter today complaining about a particular motor club's rates and how they determine what constitutes a recovery and what doesn't. He says that unless a car is on its top or its side, motor club XYZ doesn't consider it a
- [Is it really possible to double the profits in your towing business this year?](https://thetowacademy.com/is-it-really-possible-to-double-the-profits-in-your-towing-business-this-year/) - In this video Mike Kershaw shows you how to increase your profits by working on improving 6 key Profit Multipliers.
- [6 Ways To Use The Interview To Get Better Employees](https://thetowacademy.com/6-ways-to-use-the-interview-to-get-better-employees/) - What I learned from Todd. The interview started off on a good note. Then it took a turn South as complaining took the lead. Use what I learned to make better hiring decisions
- [How Using Video Can Boost Your Online Presence](https://thetowacademy.com/how-using-video-can-boost-your-online-presence/) - Google has laid out the ground rules and if you follow them your towing business can have a great online presence. Understanding how and why Google does what it does is the first step.
- [When I Started My Business My Plan Was To Stay Married](https://thetowacademy.com/when-i-started-my-business-my-plan-was-to-stay-married/) - About 20 years ago my life was at a crossroads. I was just getting back with my wife after a break up and trying to make a better life for us all when I started my business. The problem was I didn't keep very good books
- [Using Pessimism To Maintain The Integrity Of Your Business](https://thetowacademy.com/using-pessimism-to-maintain-the-integrity-of-your-business/) - I remember selling my first car. It was a Lima-Bean, Green, 1979 Plymouth Fury III. I got it for a steal at $400 and certainly got my money's worth out of it.
- [Maybe This Is What It Looks Like When It's Working](https://thetowacademy.com/maybe-this-is-what-it-looks-like-when-its-working/) - In the towing business we all seek to maintain a certain degree of control. But is control just an illusion? Are we seeking something that we can never have?
- [How To Price Your Services And Profit - What I Learned From 44,000 Tows](https://thetowacademy.com/how-to-price-your-services-and-profit-what-i-learned-from-44000-tows/) - No where is it written that you must continue to incur costs and toe-the-line on items that do nothing to serve you, your customers, and increased profits.
- [5 Lessons to Grow Your Business In 2016](https://thetowacademy.com/5-lessons-to-grow-your-business-in-2016/) - 5 Lessons I learned from 20 plus years in business, and how you can apply them to your life to create wealth and happiness.
- [The Biggest Marketing Mistake I Ever Made](https://thetowacademy.com/the-biggest-marketing-mistake-i-ever-made/) - I remember the excitement I felt when I first bought my towing business - soon I would be extremely wealthy and could afford to buy that island I had my eye on. Well I wasn’t quite that naive but I did expect to make a lot of money right out of the gate. I knew the
- [How Controlling Your Emotions Will Allow You To Win](https://thetowacademy.com/how-controlling-your-emotions-will-allow-you-to-win/) - Emotions can wash over you like a warm breeze on the beach or like the burst of fear and excitement you get from a too-close lightning strike. Whatever the case you have the ability to choose how you react.
- [Maybe You're Not Cut Out To Be An Entrepreneur](https://thetowacademy.com/maybe-youre-not-cut-out-to-be-an-entrepreneur/) - If you've had it rough way to go in your business and you're feeling sorry for yourself, maybe you're just not cut out to be an entrepreneur. You could go back to your day job...or you could stop feeling sorry for yourself and get to work.
- [Is Your Website Put Together Right?](https://thetowacademy.com/is-your-website-put-together-right/) - Is Your Website Working Better Than Your Yellow Page Print Ad? Really…you should no longer be paying for Yellow Page print ads. The real question is: Is your website doing what it’s supposed to be doing?…Bringing in calls. And if it isn't producing...you need to know why. This article will help you find out… If your
- [What's The Customer's Benefit Limit Got To Do With How Much You Get Paid?](https://thetowacademy.com/whats-the-customers-benefit-limit-got-to-do-with-how-much-you-get-paid/) - Did you know that just by providing your tow truck operators with the call sheets from many of the motor clubs you may be inadvertently creating competition?
- [Do You Really Know What's Holding You Back?](https://thetowacademy.com/do-you-really-know-whats-holding-you-back/) - There 4 stages to becoming proficient in anything starts with the understanding that you are unconsciously incompetent in some area. The means that you don't know what you don't know.
- [Three Steps to Turning Price Shoppers Into Cash Customers PDF](https://thetowacademy.com/11429-2/) - 3 Steps For Turning Price Shoppers Into Cash Customers Map
- [Modifying Driver Behavior With A Policies And Procedures Manual](https://thetowacademy.com/modifying-behavior-with-a-policies-and-procedures-manual/) - If you've wanted to create a policies and procedural manual for your business but you don't know if you should or how to do it, start by reading this article.
- [I Had To Get Out Of My Own Way - To Get The Job Done](https://thetowacademy.com/i-had-to-get-out-of-my-own-way-to-get-the-job-done/) - We always want to provide a solution and, many times, believe that the first solution is the best. But it's not until we are able to get out of our own way, and leave ego at the door do we learn and grow...and find better ways to Get The Job Done
- [Every Minute Counts When Responding to Accidents](https://thetowacademy.com/every-minute-counts-when-responding-to-accidents/) - With traffic moving at 70 mph, any obstruction in the road can be a prescription for danger. But it doesn’t have to be in the road to cause a hazard. A stalled vehicle left roadside, an accident or an emergency vehicle can cause drivers to be distracted and bring traffic to a halt. That’s why
- [Difficulties Removing A Flat Tire](https://thetowacademy.com/difficulties-removing-a-flat-tire/) - Difficulties Removing a Flat Tire Every tower knows how to change a tire but just because you know how to do something doesn’t mean you won’t experience difficulties from time to time. If you haven’t had this one yet, you will. You’ve arrived and find your customer has a flat. With safety in mind you
- [Bountiful Opportunities](https://thetowacademy.com/bountiful-opportunities/) - What opportunities exist in the towing industry today? For thousands of years people have been providing service to others in return for money. The most successful were those who filled a need by providing a service that was in high demand- but with very little competition. It’s no different today. Many complain that there's too many people

## Pages

- [The Tow Academy New Home 2020](https://thetowacademy.com/) - The Tow Academy, the leading provider of Towing Company Marketing. More cash calls, less motor club calls, equal a highly profitable towing business.
- [Light Duty Overhead Ratio Calculator](https://thetowacademy.com/light-duty-overhead-ratio-calculator/) - Your towing business needs to be run like a well-oiled machine. That's why our light-duty overhead ratio calculator is so valuable for small to large towing companies.
- [Heavy Duty Overhead Ratio Calculator](https://thetowacademy.com/heavy-duty-overhead-ratio-calculator/) - Do you need a heavy duty overhead ratio calculator to learn if you're spending too much? Use this calculator. Know your numbers, build a strong business.
- [Website Questionnaire](https://thetowacademy.com/website-questionnaire/) - The Tow Academy Website Questionnaire Our primary goal when creating your website is to increase the visibility of your business in your market by way of technical search engine optimization. The resulting increased traffic to your site generates brand recognition, builds trust, and allows you to acquire more customers. Additionally, when building your site, we
- [Business Strategies & Consulting](https://thetowacademy.com/business-strategies-consulting/) - Business Strategies and Consulting can help you start and grow your towing company. Let us help you get more cash calls and increase your profits.
- [Videos](https://thetowacademy.com/videos/) - What I learned from messing up my videosJune 26, 2025|0 Comments View this post on Instagram A post shared by Don Archer | Tow Company Mentor (@thetowacademy) Your future is created by what you do todayJune 25, 2025|0 Comments View this post on Instagram A post shared by Don Archer | Tow Company Mentor (@thetowacademy)
- [How To Start A Towing Business](https://thetowacademy.com/how-to-start-a-towing-business/) - Due to the HUGE INCREASE in smartphone usage, there's an ever-increasing demand for the services that towing companies provide. If you've ever wondered about getting into this business, and how to start a towing business of your own. Here are the steps needed take to break into this highly profitable business of towing.
- [Guide to Overcoming the Six Pitfalls that Cause Towing Companies To Fail](https://thetowacademy.com/guide-to-overcoming-the-six-pitfalls-that-cause-towing-companies-to-fail/) - Towing companies face challenges that can jeopardize their success, including ineffective marketing, reliance on motor clubs, poor communication, high employee turnover, and others.
- [Tow Company Consulting Services](https://thetowacademy.com/tow-company-consulting-services/) - Are you looking for a way to improve your towing business? Tow company consulting services with Don Archer can help you improve towing company operations.
- [Towing Company Information Products](https://thetowacademy.com/towing-company-information-products/) - Towing Company Information Products. Books, Reports, Manuals and various Information products to help towing and roadside assistance company owners build better, more profitable businesses. From starting a towing or roadside assistance business to hiring and retaining tow truck operators and dispatchers.
- [Policies & Procedures Handbook For The Towing Business](https://thetowacademy.com/policies-procedures-handbook-for-the-towing-business/) - How to get structure and sustained growth for your towing business without destroying relationships with your employees. Towing Company Employee Handbook.
- [Policy & Procedures Manual- For The Towing Business](https://thetowacademy.com/policy-procedures-manual-for-the-towing-business/) - Choose between a fully customized and prepared Policy and Procedures Manual and a Customizable option. Both have been prepared by HR professionals explicitly for the towing business.
- [Emails](https://thetowacademy.com/emails/) - Scroll through past emails on the email archive page and even subscribe to my email List. Rather than long blog posts, you'll find short bursts of inspiration here.
- [Contact](https://thetowacademy.com/contact/) - If you're ready to take your towing business to the next level, then we're ready to talk with you. There are four ways in which stranded motorists find the...
- [Website Creation & Optimization](https://thetowacademy.com/website-creation-optimization/) - Website creation is an art. For your towing company to be found online you need a website that's optimized for the search. That's what we do. Contact Us Today
- [About Page](https://thetowacademy.com/about-page/) - Meet Don Archer Founder & CEO of The Tow Academy Hello, my name is Don Archer, and I am the Founder and CEO of The Tow Academy, a tow company marketing service that helps tow company owners grow their businesses into highly profitable powerhouses. We provide real-world solutions that decrease your dependency on motor clubs
- [Get More Customer Reviews](https://thetowacademy.com/get-more-customer-reviews/) - Online tow company reviews are one of the most important factors for running a successful business. They provide guidance to customers and Google, letting...
- [Online Marketing & Adwords Optimization](https://thetowacademy.com/online-marketing-adwords-optimization/) - Online Marketing is extremely important for Tow Company Owners. Not all online marketing efforts are the same. Let us help you optimize your efforts online.
- [Consulting Packages](https://thetowacademy.com/consulting-packages/) - Consulting Packages Depending on where you are in your business, you will need varying levels of consultation. If you are new to the industry, we highly recommend that you choose the “Due Diligence” package first. Once you have completed the steps in this beginner package you will have a heightened level of understanding. And, you
- [Write For Us](https://thetowacademy.com/write-for-us/) - If you are involved in the towing business in any manner, and believe that you have something of value to add to other tow company owners, then we need to talk. We are looking for tutorials and articles on a wide range of topics. Contact us Today
- [Roadside Assistance Business Blueprint Purchase](https://thetowacademy.com/roadside-assistance-business-blueprint-purchase/) - “TAKE BACK YOUR BUSINESS” “The money’s not made in the Quantity, it’s in the Quality of the your customers. You can’t outrun repair bills, insurance bills, and fuel expenses running for pennies the motor clubs throw your way.” “If you have a towing or roadside assistance business and want to grow it, I can show
- [Email Subscribers](https://thetowacademy.com/email-subscribers/) - Subscribe to The Tow Academy’s email list to receive tips and strategies for growing your towing and roadside assistance business. Please enable JavaScript in your browser to complete this form.Email *Name *WebsiteSubmit
- [Privacy Policy](https://thetowacademy.com/privacy-statement/) - Privacy Policy This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally identifiable information’ (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a
- [The Tow Academy](https://thetowacademy.com/layerslider/) - The Tow Academy is the leading provider of Towing Company Marketing 314-328-9869 Web solutions that help decrease towers' dependency on motor clubs.
- [Application Due Diligence Consulting Package](https://thetowacademy.com/application-due-diligence-consulting-package/) - Due Diligence Consultation Application Use the space below to sign up for the Due Diligence Consulting Package. Please be as detailed as you can when it comes to what you hope to achieve with your business. Clarity in this area will give us insight into what approach we should take to help you reach your
- [Towing Company Handbook](https://thetowacademy.com/towing-company-handbook/) - Are you looking to gain structure and control with your towing business? We offer a towing company handbook that provides you the POLICIES AND PROCEDURES specific to your towing business. Stay compliant with local and federal laws. Retain tow truck operators and dispatchers for the long-haul. Towing Company Handbook!!
- [Do You Own A Me-Too Business?](https://thetowacademy.com/do-you-own-a-me-too-business/) - COMPETING solely on price is FATAL for your business. If the only way you acquire customers is to offer the lowest rates, then you own a ME-TOO Towing BUSINESS.
- [Thank You](https://thetowacademy.com/thank-you/) - Thank You Congratulations your appointment is scheduled! We look forward to talking with you, so please ensure you show up ready to work. When the time comes we’ll call you at the number provided. So, please grab a cup of coffee and get prepared for a call that will change your life. If you are
- [Hosting And Creating Your Website](https://thetowacademy.com/hosting-and-creating-your-website/) - Hosting and creating your website can be difficult to understand if you have never done it before. And using one of those DIY website builders can be tiresome.
- [Creating And Editing Your Video 3](https://thetowacademy.com/creating-editing-your-tow-company-video/) - Creating and editing your video. In this video, I continue the discussion into creating and editing your tow company marketing video for best results.
- [How To Get A Domain For Your Website](https://thetowacademy.com/how-to-get-a-domain-for-your-website/) - What’s a Domain and How To Get One? In the previous videos, I showed you how to create and edit a video here we discuss how to get a domain for your website
- [Creating And Editing Your video: Video 2](https://thetowacademy.com/creating-and-editing-your-video-2/) - Creating and editing your video for tow company marketing is a crucial step. If done correctly, you'll gain attention and the possibility of shares.
- [Uploading Your Video To YouTube](https://thetowacademy.com/uploading-your-video-to-youtube/) - Successful tow company marketing includes properly uploading your video to YouTube. When doing so you must ensure that you include key components, these include
- [Using Video To Get Your Business First On Google](https://thetowacademy.com/using-video-to-get-your-business-first-on-google/) - Want your towing business found on the first page of Google? Try using video for improved visibility. In this article, we show you how a simple video can help.
- [How To Price Your Services](https://thetowacademy.com/how-to-price-your-services/) - How to price your services in the towing business. The towing business is highly competitive because many towers don't know their numbers. If you aren't...
- [Reputation Management & Reviews](https://thetowacademy.com/reputation-management-reviews/) - As a towing company owner, reputation management is important. Boost your online marketing results and get more reviews. Ask Us How!
- [Thank You & Media Requirements](https://thetowacademy.com/thank-you-media-requirements/) - Thank you for taking the time to provide us with your company information. We will be in touch with you shortly.×Photos & Logos Please provide numerous images; photos, clipart, etc. and submit them in as large a file size as you can. Include photos of the trucks and equipment you use, as well as photos
- [The Tow Academy old](https://thetowacademy.com/the-tow-academy/) - The Tow Academy is the leading provider of Towing Company Marketing 314-328-9869 Web solutions that help decrease towers' dependency on motor clubs.
- [Cart](https://thetowacademy.com/cart/) - THE TOW ACADEMY THE TOW ACADEMY THE TOW ACADEMY THE TOW ACADEMY THE TOW ACADEMY
- [Directory Listings Scan Tool](https://thetowacademy.com/directory-listings-scan-tool/)
- [Work With Don Opt-in](https://thetowacademy.com/work-with-don/) - If you're ready to take your towing business to the next level then sign up for a free one on one conversation with tow business expert, Don Archer. Here...
- [Free Book Offer](https://thetowacademy.com/free-book-offer/) - How To Price Your Towing Services & ProfitYES I WANT MY FREE BOOK
- [Creating And Editing Your Video 1](https://thetowacademy.com/creating-and-editing-your-video/) - Creating And Editing Your Video: 1 http://socket.wistia.com/medias/awtajyxyi4?embedType=iframe&videoWidth=640 Next Video>> Ok In this video I’m going to show you how to create and edit a video. For those of you who already know how to do this, stick with me because not only will I show you how to compose a compelling video specifically designed to
- [Membership Levels](https://thetowacademy.com/membership-levels/) - Please click the registration button below to get full access to the content:
- [Mentoring](https://thetowacademy.com/mentoring/) - You’ll learn how to be more visible in the market place, how to price your services, and proper employee compensation methods. You’ll learn presentation skills...
- [Questionnaire](https://thetowacademy.com/questionnaire/)
- [Creating And Editing Your Video 5](https://thetowacademy.com/creating-and-editing-your-video-5/) - Creating And Editing Your Video: 5 http://socket.wistia.com/medias/5um9u5mmys?embedType=iframe&videoWidth=640 Next>>
- [Creating A YouTube Account And Channel](https://thetowacademy.com/creating-a-youtube-account-and-channel/) - Creating A YouTube Account and Channel http://socket.wistia.com/medias/08ybku0wej?embedType=iframe&videoWidth=640 Next>> Creating A YouTube Account And Channel Hi this is Don Archer again, thanks for watching. In the last set of videos I showed you how to create and edit a video with the purpose of attracting customers by getting your business first on Google. In this video
- [Subscriber Survey](https://thetowacademy.com/towingsurvey/)
- [Test home Page](https://thetowacademy.com/test-home-page/) - OUR BUSINESS IS GETTING YOUR BUSINESS FOUNDWebsite Design & Optimization Specifically For The Towing IndustryCUSTOM MARKETING STRATEGIES FOR TOWING COMPANIESPay-Per-Click SolutionsGet Your Phone RingingLOOKING FOR MORE CASH CALLSFOR YOUR TOWING BUSINESS?Let Us Show You How A Properly Structured And Responsive Website Can Help
- [Thank You Page Talk With Don](https://thetowacademy.com/thank-you-page-talk-with-don/)
- [Talk With Don Already Subscribed](https://thetowacademy.com/talk-with-don-already-subscribed/)
- [TBR- Price Page – Page 3](https://thetowacademy.com/tbrcoursedescription-2/)
- [Thank You Page](https://thetowacademy.com/start-a-towing-business/thank-you-page/)
- [Creating And Editing Your Video 4](https://thetowacademy.com/creating-and-editing-your-video-4/) - Creating And Editing Your Video: 4 http://socket.wistia.com/medias/rinriy4blg?embedType=iframe&videoWidth=640 Next>>
- [Embedding Your Video On Your Site](https://thetowacademy.com/embedding-your-video/) - Embedding Your Video On Your Site http://socket.wistia.com/medias/ho3fzsicaa?embedType=iframe&videoWidth=640 How to Embed Your Video On Your Site Ok we’re on the final stretch here. Down to our last video. This video series was put together to show you the tools and teach you the skills necessary to allow you to use video on your site. And video,
- [My Account](https://thetowacademy.com/my-account/) - [woocommerce_my_account]

## FAQs

- [FAQ 3](https://thetowacademy.com/faq-items/faq-3/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer facilisis convallis massa, ac tincidunt nunc tristique in. Donec in mollis lacus. Mauris eget elit nec sapien ultrices tristique eu in orci. Aliquam erat volutpat. Mauris euismod dictum tempus. Morbi rhoncus venenatis erat, ut gravida lacus dignissim non. Aliquam at egestas tellus, commodo molestie lorem. Morbi
- [FAQ 1](https://thetowacademy.com/faq-items/first-faq/) - Yep
- [FAQ 2](https://thetowacademy.com/faq-items/faq-2/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer facilisis convallis massa, ac tincidunt nunc tristique in. Donec in mollis lacus. Mauris eget elit nec sapien ultrices tristique eu in orci. Aliquam erat volutpat. Mauris euismod dictum tempus. Morbi rhoncus venenatis erat, ut gravida lacus dignissim non. Aliquam at egestas tellus, commodo molestie lorem. Morbi

## Categories

- [Accounting](https://thetowacademy.com/category/accounting/) - One of the biggest challenges in the towing business is keeping doing the paperwork, if you drop the ball here you’re done. Towing Accounting for starters
- [Marketing](https://thetowacademy.com/category/marketing/) - Marketing a towing business consists of online and offline. And to be effective in the online space you must start with a properly optimized website, then
- [Legal](https://thetowacademy.com/category/legal/) - Every towing business must comply with the laws that govern the area where it is located. From employment, to compliance and notification, your business…
- [Employees](https://thetowacademy.com/category/employees/) - How to properly handle employee matters. Every business has its challenges when it comes to employees but when you must depend upon them to put their lives
- [Financing](https://thetowacademy.com/category/financing/) - Financing tow trucks, when you’re just getting started in the towing business, can be somewhat of a challenge. Learn how to get tow trucks financed fast.
- [Motor Clubs](https://thetowacademy.com/category/motor-clubs/) - Motor clubs are just one way motorists find the services of towing companies. But if it’s the only way you’re finding customers you’re in serious trouble.
- [Basics](https://thetowacademy.com/category/basics/) - The basics of starting a towing business. From attracting and retaining customers with a properly optimized site to hitting the bricks and shaking hands.
- [Conflict Management](https://thetowacademy.com/category/conflict-management/) - To run a towing company profitably, tow company owners must be skilled in the art of conflict management. Drop the ego and let empathy be your guide.
- [Confessions](https://thetowacademy.com/category/confessions/) - True confessions of towing company owners and employees. When your job is providing services that, are at times, unwanted, you see all manner of things
- [Private Party Impounds](https://thetowacademy.com/category/private-party-impounds/)
- [Web Services](https://thetowacademy.com/category/web-services/)
- [Towing Operations](https://thetowacademy.com/category/towing-operations/)
- [Customer Service](https://thetowacademy.com/category/customer-service/)
- [Emails](https://thetowacademy.com/category/emails/)
- [Reels](https://thetowacademy.com/category/reels/)

## Tags

- [How To Start A towing Business](https://thetowacademy.com/tag/how-to-start-a-towing-business/)
- [Tow Truck](https://thetowacademy.com/tag/tow-truck/)
- [Customer Service](https://thetowacademy.com/tag/customer-service/)
- [Customer relations](https://thetowacademy.com/tag/customer-relations/)
- [communication](https://thetowacademy.com/tag/communication/)
- [customer complaints](https://thetowacademy.com/tag/customer-complaints/)
- [Employees](https://thetowacademy.com/tag/employees/)
- [Towing](https://thetowacademy.com/tag/towing/)
- [Tow Truck Fail](https://thetowacademy.com/tag/tow-truck-fail/)
- [Motor Clubs](https://thetowacademy.com/tag/motor-clubs/)
- [Coaching](https://thetowacademy.com/tag/coaching/)
- [Control](https://thetowacademy.com/tag/control/)
- [chaos](https://thetowacademy.com/tag/chaos/)
- [AAA](https://thetowacademy.com/tag/aaa/)
- [Accident Rates](https://thetowacademy.com/tag/accident-rates/)
- [Getting Paid](https://thetowacademy.com/tag/getting-paid/)
- [Tow Company Marketing](https://thetowacademy.com/tag/tow-company-marketing/)
- [Online Marketing](https://thetowacademy.com/tag/online-marketing/)
- [Pay Per Click](https://thetowacademy.com/tag/pay-per-click/)
- [Google Plus verified](https://thetowacademy.com/tag/google-plus-verified/)
- [Get listed on Google](https://thetowacademy.com/tag/get-listed-on-google/)
- [Google's front page](https://thetowacademy.com/tag/googles-front-page/)
- [opportunites towing business](https://thetowacademy.com/tag/opportunites-towing-business/)
- [Reviews](https://thetowacademy.com/tag/reviews/)
- [Profit](https://thetowacademy.com/tag/profit/)
- [accounting](https://thetowacademy.com/tag/accounting/)
- [Three Customers](https://thetowacademy.com/tag/three-customers/)
- [Tow Company Domain Name](https://thetowacademy.com/tag/tow-company-domain-name/)
- [Towing Business](https://thetowacademy.com/tag/towing-business/)